What is the role of the supernatural epilogue to Gogol's Shinel ( the Essay

What is the job of the heavenly epilog to Gogol's Shinel ( the Overcoat) Does it compel you as a peruser to reconsider the significance of the story, or doest it expel any importance the story may have had - Essay Example e works of extraordinary Russian specialists of short story composing, for example, Turgenev and Dostoyevsky, he consequently comprehends to what degree ‘The Overcoat’ has wrapped them up with its auxiliary just as tasteful impact. The storyline of The Overcoat is extremely straightforward and it spins around the day by day battle of the hero Akakii Akakievich for his endurance. Use of the extraordinary epilog in the short story gives it a one of a kind component and it step by step takes the peruser from ordinary presence to a universe of otherworldly presence. As we wrap up the short story, we feel that Gogol’s usage of extraordinary material in the story fills certain need. It gives the story a novel measurement as well as simultaneously, he likewise utilizes the powerful component as an instrument to uncover genuine character of the general public and its occupants. To comprehend the significance of the powerful epilog in ‘The Overcoat,’ it is critical to center over progression of occurrences in the story. The peruser, as details perusing the story, finds that Gogol has given superb depiction of the hero and his day by day life. Over the span of perusing the story the peruser feels that he can nearly envision the entire thing and this nature of Gogol has remembered him among present day pundits as ‘a pioneer of another â€Å"naturalist† aesthetics’. The hero of the story, Akakii Akakievich, is an ordinary individual from the white collar class society of Gogol’s time and acquires his occupation by working in an administration office. The writer has given point by point portrayal of the protagonist’s clear highlights just with the reason to tell the peruser that he doesn't forces any such outer highlights that would separate him from the rest. He is only a typical man, who has â€Å"†¦short of height, to some degree pitted, rather red-haired, rather visually impaired, according to appearances, with a little uncovered spot on his temple, with wrink les on his cheeks, with a composition of the

Investing in TUFS

The achievement of a task is profoundly subject to the undertaking execution process. Legitimate venture usage ought to find warnings in the extend and figure techniques for beating the issues, before the IT anticipate goes live (Crum, 2002).Advertising We will compose a custom contextual investigation test on Investing in TUFS explicitly for you for just $16.05 $11/page Learn More Incorporating a definitive clients of the undertaking in the plan and execution of an IT anticipate is one of the key factors that decide the accomplishment of the task. Inability to follow the correct technique in venture commencement and execution would make an IT anticipate face numerous issues. This is the significant issue that faces the Technical Underwriting Financial System (TUFS) of Northern Insurance. Northern Insurance actualized Technical Underwriting Financial System (TUFS) to build the effectiveness of the endorsing procedure. In any case, the product couldn't tackle the issue. Northern Insur ance goes through immense wholes of cash fixing blunders in TUFS. This requires the organization to decide the wellspring of the issue to forestall kept spending on a wasteful framework. One of the main considerations that prompted TUFS’ current issue is inability to join workers who might utilize the framework in the structure and execution of the framework. Inability to consolidate important workers expanded representative protection from the framework. In this way, it is imperative for the organization to join a definitive clients of the product in the structure and usage of TUFS. What's more, the organization ought to guarantee that it trains representatives on the best way to utilize the framework (Kerzner, 2003). Testing is one the basic periods of an IT anticipate execution. An organization ought to guarantee that there is sufficient time for testing the IT anticipate. Testing helps in recognizing warnings in the framework. Northern Insurance didn't attempt adequate te sts on TUFS before its usage. This prompted the disclosure of different issues when the organization had executed the framework. Undertaking adjustments to a framework when it is fully operational is normally more costly than doing the modifications during the testing stage (Martin, 2011).Advertising Looking for contextual investigation on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Northern Insurance needs to embrace a redesign of TUFS to understand its genuine advantages. Doing minor changes to the framework would not take care of the considerable number of issues. It is clear that a large portion of the issues emerged during the venture commencement stage. The task execution group didn't look for the perspectives on the clients of the framework. Moreover, the venture usage group executed the task in a rush to beat the cutoff time. This prompted the deserting of different basic parts of the framework. In maki ng the important changes to the framework, the IT office should join the perspectives on workers of the endorsing division. Workers of the guaranteeing office should shape a fundamental piece of the undertaking execution group. Likewise, the organization should prepare workers of the office on the best way to utilize TUFS. Appropriate usage of TUFS would cause the organization to receive most extreme rewards from the framework. The organization should gauge its advantages by deciding the worker hours that it would spare because of utilization of the framework (Waller, 2005). TUFS would empower endorsing administrators get guaranteeing reports with a tick of the mouse. For Northern Insurance to receive the full rewards of TUFS, representatives in the guaranteeing division should grasp the framework. They should utilize the framework in their day by day tasks (Ewusi-Mensah, 2003). Subsequently, it is fundamental for the organization to decide the degree of worker acknowledgment of the framework. References Crum, J. (2002). Utilizing Oracle 11i. Indianapolis, IN: Que Publishing. Ewusi-Mensah, K. (2003). Programming improvement disappointments: Anatomy of relinquished undertakings. Cambridge, MA: MIT Press. Kerzner, H. (2003). Propelled venture the board: Best practices on usage. Hoboken, NJ: John Wiley Sons.Advertising We will compose a custom contextual analysis test on Investing in TUFS explicitly for you for just $16.05 $11/page Learn More Martin, J.W. 2011. Sudden outcomes: Why the things we trust come up short. Santa Clause Barbara, CA: ABC-CLIO. Waller, A. (2005). IT for property individuals. London: Taylor Francis. This contextual analysis on Investing in TUFS was composed and presented by client Ian U. to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it as needs be. You can give your paper here.

TED Tallk Free Essays

As I would see it, the entirety of the recordings that I viewed was enlightening and supportive for an individual like me who is as yet not completely sure when talking in broad daylight, participating in contentions and while introducing a theory or a report. Truly, It’s difficult to keep up certainty yet hearing those procedures on the most proficient method to confront and speak with individuals causes me to challenge myself more since I accept that on the off chance that it doesn’t challenge me, it won’t transform me. At the end of the day, on the off chance that it doesn’t challenge me, it won’t improve me. We will compose a custom exposition test on TED Tallk or on the other hand any comparative point just for you Request Now The TEDtallk recordings are extremely rousing, a large portion of them helped me understand that all of us is an educator. Whoever we meet/met has something to do in our lives that can instruct and put a major effect on us, particularly with those individuals who are progressively experienced, with those individuals who began as a common people to holding onto their uniqueness as a person. I know I’m not by any means the only one who feels that individuals who gives advices are the individuals who fall once more, life thumped them down so often yet they chose to get up and accepts that they should frighten their own feelings of dread. Why? Since we are greater than our feelings of dread. See them, remaining in stage, talking before a huge number of individuals since they convey so much exercises that life educated them. This isn't from TEDtalk recordings yet he is probably the best model on the best way to grasp our own personality and independence, his name is Norman King an aeta who moved on from University of the Philippines Manila. I convey a portion of his useful tidbits in my day by day life since I think that its incredible and it illuminates me consistently, that when you interface with his words you will feel and discover the spirit of committed and a dedicated man who have nothing to lose and who continues battling for their privileges despite the fact that some of aetas have ignored their way of life. The most effective method to refer to TED Tallk, Papers

Educational Philosophy :: Education Careers Teaching Essays

Instructive Philosophy Since the time I was close to nothing and beginning my training I have needed to turn into an instructor. It is a long lasting objective of mine and I trust some time or another I can satisfy this objective. This past summer my fantasy about turning into an educator was additionally fortified. I had the chance to mentor a peewee football crew and this choice ended up being extremely instrumental to me as an individual. I understood numerous things about myself and I understood where I needed to go throughout everyday life. I discovered that I wanted to instructor kids things I love as an individual. I really discovered that I needed to make kids my life and all the more explicitly I needed to turn into a Physical Education and Health instructor. It was similarly as Sputnik turned America’s light on, that this mid year turned my light on. All through my training I have taken in an assortment of procedures and thoughts that have been viable and not all that successful in my own instruction. I have discovered that the educators who sit behind the work area bore you till no closure are not as successful as those instructors who have a hands on, eager learning condition. Along these lines, this carries me to my way of thinking of instruction. To start with, I accept as an instructor you ought to be a genuine lover. I know from past encounters if an instructor carries excitement to their work it will upgrade their study hall and furthermore the capacity of their understudies to learn. As this kind of educator I need to show a positive and excited mentality that ideally will diffuse through my understudies like a fierce blaze. An uplifting demeanor will get positive outcomes and that will convert into energy for both the understudies and the educator. Despite the fact that I will act in an expert way, I need to become as one with the understudies. I need my excitement to empower the understudies to encounter the best condition for learning and exploring different avenues regarding the educational plan. I likewise need to show a progressivist disposition in my study hall. I accept that hands on learning is the best method of showing an understudy new, new topic. Being in a Physical Education condition, I accept this will be the best way of thinking in my study hall.

United Nations Study Program COLUMBIA UNIVERSITY - SIPA Admissions Blog

United Nations Study Program COLUMBIA UNIVERSITY - SIPA Admissions Blog Anyone interested in the work the United Nations is doing will find a wealth of opportunity at SIPA to engage with people associated with the United Nations. The United Nations Study Program (UNSP) promotes teaching, training, and career development in the pursuit of multilateral solutions to global dilemmas. Under the direction of Elisabeth Lindenmayer, the Program brings together scholars and practitioners to address the main priorities of the UN â€" security, development, human rights and the environment â€" strengthening synergies between the Columbia community and those within the UN system. In addition there is the United Nations Studies Program Working Group (UNSPWG). The UNSPWG assists the UNSP in the organization of a series of lectures and panels each semester through which students can get “live sources” of information and expand upon the knowledge acquired though readings they do in their coursework. Today these two resources combine to present the following: “Planet UN”â€"A documentary on the challenges of the UN in the 21st century Speakers will include representatives from the UN in human rights, development and peacekeeping 6:00 P.M. Kellogg Conference Center, 15th Floor, International Affairs Building

Regulation of Prostitution - Free Essay Example

Prostitution is known as the oldest profession in the world. It has been recorded vastly throughout history, dating as back as the Ancient Near East. Data gathered by historians evidences how there were multiple temples which were dedicated to different gods and goddesses. In these places, sacred prostitution occurred regularly. Throughout most of modern history, the practice of prostitution is commonly perceived as a taboo subject as it is surrounded by stigmatization. Countries around the globe, in the past, have attempted to eradicate the practice by marginalizing and criminalizing those whom are sex workers. Throughout the nineteenth century prostitution in Italy faced a tumultuous path, with laws in its favor and laws against it. Several people in high power positions shunned prostitution and thought of it as a crime and, therefore, treated as one; Meanwhile, other leaders agreed that the best solution to contain it was to legally regulate it. In the early nineteenth century, prostitution was prohibited in Rome by Pope Pius IX, who deemed it a sin and, consequently, a crime. The act of committing this immorality was punishable in a brutal manner: such as imprisonment, fines, torture and various types of harassment but, the way the authorities enforced the regulation was labeled inconsistent and ineffective. Despite the active efforts of eradicating the sex trade, women still publicly continued their services in street corners and in brothels in Rome. Other cities, such as Palermo, enforced laws inspired by the regulation the French had implemented. In Palermo, the license of toleration was carried out; this required prostitutes to receive medical examinations for any venereal disease. This regulation failed as well, given that various health officials and policemen would turn a blind eye to the rising numbers of unapproved prostitutes. Infected prostitutes were sent to special hospitals, that were inefficient when containi ng the diseases. The spread of venereal diseases was a fear, among the Italian society, that spread like wildfire. Prostitutes represented a symbol in the Italian middle-high class society that overlapped with several marginal groups-the idle poor, the criminal, the sexual deviant, and the woman-in one figure. Women were oppressed even if they came from rich backgrounds, but when a woman did not fit the criteria of daughter, mother, or wife they were shunned. Given that prostitutes were usually promiscuous and single they were even more excluded. Italys society believed that not only were prostitutes part of the lowest ranks in society but, they had close relationships to criminals, which inadvertently made them criminals as well. One of the reasons why prostitutes were marginalized and compared to the lowest of society was because nineteenth century individuals condemned extramarital sex. This was represented in the periods literature, which in turn classified them as sexual deviants. All previous efforts of containing the spread of venereal diseases failed. Therefore when Camillo Benso di Cavour (the first Prime Minister of the kingdom of Italy) he implemented what is known as the Cavour Law in 1860. Cavour legalized prostitution with strict controls. To protect the Italian people he established laws that demanded that prostitutes individually register with the police, receive medical examinations twice a week, and check into Health Offices or special hospitasl, the sifilicomi, if infected. There legal status was altered from criminals to deviants. The regulation that was implemented insured that prostitutes would have freedom from the criminal world to a certain extent. The supporters of regulations believed that brothels harbored violence and crime. Therefore to separate these two ideas they banned any sort of entertainment that involved drinking. Also, police had the power to conduct random inspections of the brothels; this way any criminal could be apprehende d easily. The Cavour Law also required the owners of brothels to pay for many of the prostitutes necessities: clothes, linen and their examinations. Although the regulation highlighted that its laws were to protect the italian people and prostitutes, most of the laws were extremely oppressive and degrading. Prostitutes had several rules they had to follow, the inability to follow them could get them incarcerated. Some of the strict laws were that they must not be seen through the windows of their closed houses, they must not solicit in public areas, they needed to have a valid reason to be outside of their brothel during the night, among other laws. One of the laws that was considered the most humiliating was vaginal examination; even though they were for medical purpose, it was considered an invasion of privacy and extremely degrading. Both regulationists and abolitionists believed in the modesty of a woman representing their personal dignity, the honor of the family, and the moral poetry of the nation. Abolitionists was a group of individuals who rose from the movement which opposed the Cavour regulation. Their wish was to abolish regulation and, instead, decriminalize the private act of prostitution. This new movement created challenges for the previously established Cavour regulation. The abolitionists believed that the fundamental ideal when forming a legislation was freedom. They quickly rejected the regulations oppressive nature and demanded change. In 1876, the parliament of Italy changed from a Liberal Right into a Left. Abolitionists expected a expeditious legislative reform but, this reform came bit by bit through the approval of laws that altered, not repealed, the original regulation. The first step to reform came in 1888 this was named the Crispi Regulation. It remained similar to the Cavour Regulation, changing laws in order to decrease the control policemen and doctors had over prostitutes. One of the most important sections of this regulation was the abolition of the Health Offices and sifilicomi. With this new law, the authorities could no longer force prostitutes to undergo vaginal examinations, infected women had to admit themselves voluntarily. The government promised to establish new clinics that would serve both female and male patients for venereal diseases. This signaled a change in the perception as now they did not believe that prostitutes were the only source of the disease, all italian population were cons idered possible carriers

The Internet Has Changed The Meaning Of Privacy - 1554 Words

The Internet has changed the meaning of privacy. After the September 11th attacks, the US government began to take measures in order to ensure that another attack of that magnitude would never happen again. Those measures included pervasive surveillance between phone calls, text messages, and Internet activity. This does not necessarily mean people have become safer since. The loss of liberty does not always equate to a gain in security. Privacy is a freedom that is integral to the American way of life. In Visible Man: Ethics in a World Without Secrets, Peter Singer discusses what society theoretically gains versus what is actually lost when people live in a state of mass surveillance. According to Singer, Jeremy Bentham s Panopticon, a round building with an observation tower in the center that has a view of everything, exists in society in a different form: through technology. The anonymity of this technology is especially disconcerting because people are not as accountable of thei r actions when they cannot be held accountable for them. This applies to those with the power to watch over others because of the arbitrary use of power a superior could use. In Tom Vanderbilt s Shut Up, I Can t Hear You: Anonymity, Aggression, and the Problems of Communicating While Driving, people s driving habits represent the false sense of security they feel when they are inside their cars. People are anonymous in their cars, so they do not act according to social norms. AccordingShow MoreRelatedPros And Disadvantages Of The Internet1250 Words   |  5 PagesThe Internet is a beneficial tool that an immeasurable amount of people use. Some see it as source of entertainment. Others might see it as a way to get quick information or a good place to share ideas and opinions. As amazing as the internet is, could it really have a downfall or disadvantage? With always improving technology like the internet around, people find it hard to just sit down and look through a book or even f lip through a magazine. The internet has so much to offer. To some it may seemRead MoreFacebook Has Changed The Face Of Social Media1640 Words   |  7 PagesFacebook has changed the face of social media altogether. Facebook was originally designed for the average student to stay connected to other college students within the area. After years of growth, the social media platform has completely transformed into a space parents and even grandparents can navigate with ease. Because there are so many people within the site, there is room for problems to arise within everyday use. Facebook has made it so that users can change and maintain their privacy settingsRead MoreIn Today’S World The Internet Is One Of The Most Important1200 Words   |  5 PagesIn today’s world the Internet is one of the most important media, it serves nearly 3,630,000,000 users worldwide (46.1% of the population) and the rate of growth is 380.3% over the last 9 years. The role of the World Wide W eb is observable not only in statistics, but also more visibly in everyday life: in social interactions, business, science and education, entertainment, communication, and even language. For many it is a place where they can interact with others or browse content anonymously. ManyRead MorePrivacy Issues in Social Media Essay1278 Words   |  6 Pages Privacy Issues in Social Media Social Media is a current way in which people are using to interact with one another daily. Since the launch of various Social Networking Sites (SNS) its been a huge attraction in a new way to share information with others and correspond with interests of your choice in many different forms. Although social media sites allow users to share information with friends and other sites on the internet, many people are unaware of how their privacy is getting out. Now thatRead MoreEthics: Cyber Privacy and The Emergence of New Technology1166 Words   |  5 PagesThe recent revolutions of the world have changed how individuals live their lives. With the creation of new and advanced technology every era, individuals begin to trust new ways of communicating and storing our personal life. This has caused the Internet and cellular networks to be the newest information banks that all societies trust to keep their personal information safe. With these sources being accessed by people around the world, spy agencies are now looking at these information banks as sourcesRead MoreHow Technology Has Changed Our Lives1593 Words   |  7 Pages It used to be that humans would win wars with wood, swords, and brute strength. It used to be that humans would hunt for their food. It used to be that only the rich and noble could read and write. Times have changed, the world has changed, humans have changed. Humans have come a long way since the days of sticks and stone. Today, many people utilize technology as a way to live their life. Almost everyone carries around a smartphone and they rely on it. It is believed that smartphones give moreRead MorePrivacy Levels on Social Networking Sites - To What Extent Are They 1743 Words   |  7 PagesPrivacy Levels on Social Networking Sites - To What Extent Are They Compromised? Introduction A social networking site can be defined as a website where people can network, and communicate with another. These websites are designed solely for the purpose of communities being made, whether you want to re-connect with an old high school friend, or whether you just want to make some friends online in general. Social networking sites have revolutionised communication, and are now one of theRead MoreThe Paradox Of Digital Media1496 Words   |  6 Pagesspace, a Cyberflaneur of sorts. The paradox of digital media has brought around a new type of critical observer or one where the old idea of a flaneur needs to be changed. From the late nineteenth century the figure of the flaneur was a partly real partly literary persona documented by Charles Baudelaire and Walter Benjamin. He was largely seen as a male figure at the time in the late nineteenth century originating in Paris. The flaneur has no specific relationship with any individual, yet he establishesRead MoreHow Technology Affects The Security Risk Equation Within Many Enterprises1461 Words   |  6 PagesThere is a revolution underway that has the potential to be staggeringly transformational and, at the same time, highly disruptive; it is currently called the Internet of Things (IoT) trend. IoT (also referred to as â€Å"Internet of Everything†) devices have embedded network, computing and other information processing capabilities, which allow these devices to be interconnected. The number and types of devices that are being manufactured with these built-in IoT features are increasing rapidly. It isRead MoreThe quot;Patriot Actquot; Essay 928 Words   |  4 PagesIn addition, some felt that their privacy was being invaded and soon coming to an end. On the other-hand some consider this Act reasonable due to the safety it would bring the citizens because many lives are threatened here in America. The Patriot Act expands the powers of the Executive Branch, such as search, surveillance, and INS powers as well criminal laws. There has been many victims of this Patriot Act already. The Department of Justice (DOJ) has admitted to detaining more than 1

Sources of Okonawos Fear in Things Fall Apart by Chinua...

Achebe’s story is about a strong man, Okonkwo, whose life is dominated by fear and anger. The anxiety of Okonkwo fear of failure, losing his traditions, and family name. The unknown in this story is the oncoming of the English into Africa. A new religion is brought to the villages, and new ways of being something else arise. The African village Okonkwo knew and grew up in slowly begins to dissipate. Okonkwo is not only afraid for himself but for his people, family, and ancestors. He doesn’t want anything to change and he wants to be the man everyone honors and loves. Okonkwo believed that tradition always stays and is very important to keep and learn. He tried to embellish that on to his children and pushed and pushed them to be taught how he was and do what the ancestors did. That pushing and not being loving pushed one if his children to the end and his son left him and the family. Now Okonkwo is afraid that everything he’s worked for will be no more. â€Å"Suppose when he died all his male children decide to follow Nwoyes steps and abandon their ancestors.† (Achebe 153) In chapter 17 Okonkwo shows fear of his sons leaving everything that he has worked for to teach his children and what was taught to him and in the end he fails and he loses his oldest son who becomes a Christian. Okonkwo also had intense pride for his tribe and way of life. He believed it was the right way of life and not to be questioned. â€Å"Okonkwo slept very little that. The bitterness in his heart was now

History Of International Paper Company - 1112 Words

1. History of International Paper Company International Paper Company was incorporated January 31, 1898, upon the merger of 18 pulp and paper mills in the northeastern United States. Its founders and first two presidents were William Augustus Russell and Hugh J Chisholm. The newly formed company supplied 60 percent of all newsprint in the country. Through many changes it has become one of the largest producers of paper and paper products and had facilities in twenty-four countries. The company now manufactures plastic lids and paper cups for fast-food giants like McDonald s, Wendy s and Subway. They also produce printer and copier paper, envelopes, corrugated packaging and shipping containers, consumer packaging for cosmetics and home entertainment. International Paper has made advantageous changes to stay competitive and profitable in the industry and to reduce their carbon footprint on the environment as times and conditions have changed. 2. The Growing Momentum to Introduce Sustainability to the Modern Corporation. Global leaders are making a turn toward sustainability and thus lessening their carbon footprint on the environment. One such company which has joined in the global change toward sustainability is International Paper Company. Paper companies have long been criticized for the harm done to the environment. Environmentalists have criticized paper companies for years because of the pollution from their manufacturingShow MoreRelatedInternational Paper1255 Words   |  6 PagesAssignment Two: Final Paper Heather Smith Jour 3400 April 28, 2010 The largest paper company in the world sits right here in Memphis, Tennessee, International Paper Company. They manufacture in North America, Europe, Latin America, Asia and North Africa. International Paper was established in 1898 and has grown to house 113,000 employees. The company achieves their success from the goals they stand for: â€Å"Good corporate governanceRead MoreCorporate Sustainability And The Social, Environmental And Financial Performance Of International Paper Company1373 Words   |  6 Pagesfinancial performance of International Paper Company. â€Å"Today we see a growing momentum to reduce carbon footprints and co-create new social and economic structures.† (http://www.interfaceglobal.com/ Company/Leadership-Team/Ray-Watch. aspx) Sustainability consists of environmental and social performance as well as financial performance. Companies which can incorporate these strong values and cultures are becoming more the norm than not. Many studies now show that most companies have adapted some formRead MoreGeneral Definitions. Before Going Into The Background Of1504 Words   |  7 Pagesthe Walt Disney Company and its theme parks, it is necessary to define some terms that are used throughout the paper. These terms are defined as the researcher understands them as a former cast member of the Walt Disney Company. The first term that needs to be defined is â€Å"guest†. Instead of calling people who visit their theme parks customers, the Walt Disney Company refers to visitors of their theme parks as guests. This is to keep up with the show and the storytelling of the company since Disney isRead MoreParis Protocol960 Words   |  4 PagesThe Decision to Leave the Paris Agreement Will Hurt the US and the World D’Angelo, Elias. Global Climate Change: International Perspectives and Responses. Nova Science Publishers, Inc. 2009. Elias D’Angelo’s book Global Climate Change: International Perspectives and Responses examines the global response to climate change. It provides a history of climate change, discusses perspectives of various nations and policies that have been implemented in order to reduce greenhouse gases, and the resultsRead MoreSouthwest Airlines Company Case Analysis739 Words   |  3 PagesSouthwest Airlines Company Team B Kyle Forbes Cheryl Kessler Adam Paquette Nina Scarpino Louie E. Watson BADM364-Global Issues Mount Washington College July 29, 2014 Abstract Cheryl Kessler Research topic: Southwest Airlines Company is looking to establish a global presence in either Vietnam or Spain. This research paper is to help analyze both countries and to determine which of the two countries Southwest Airlines Company should enter. The second purpose of this research paper is to determineRead MoreInternational Accounting Standards1317 Words   |  6 PagesInternational Accounting Standards What is the International Accounting Standards Board? This paper will give a brief overview on the history of the International Accounting Standards, starting with the role of the IASC Foundation, the structure of the IASB and the number of accounting standards currently published. Next, it will explain the steps in creating an international accounting standard in accordance with due process and it will show the mailing address and phone number. Lastly, there willRead MoreThe Impact Of Gaap And Ifrs On Accounting Programs923 Words   |  4 PagesLiterature Review had four categories; â€Å"a brief history of IFRS, a summary of reports from countries that have adopted IFRS, a summary of two surveys performed with accounting educators in the U.S. regarding curriculum impact, and a discussion on curriculum and human capital impact.† (Bandypadhyay, J. McGee, P.F., 2012) There were forty-two different sources cited in this review. The Literature Review discussed the history of I FRS beginning with the International Accounting Standard Committee (IASC) inRead MoreAccounting Standards Boards Paper 41437 Words   |  6 PagesAccounting Standards Boards Paper University of Phoenix ACC 541—Accounting theory and Research Professor: Cecil B. Lucy Lien Bach October 26, 2010 Introduction Accounting was created thousand years ago. Many companies use accounting system to record, maintain and report, and analyze business financial transactions. Because managers and investors make their business decisions based on Financial Statement, information obtained from Financial Statement must be concise and reliable. BudgetsRead MoreWalt Disney Company And Its International Theme Parks1112 Words   |  5 Pages Before discussing the cultural missteps taken by the Walt Disney Company (TWDC) at their international theme parks, a quick overview of the company and its international theme parks will be given. The Walt Disney Company is an entertainment conglomerate with business divisions in movies, television, radio, theater, publishing, and theme parks. Since the focus of this paper is international theme parks, only a brief history of the American theme parks will be discussed. Walt Disney thought of theRead MoreKohls Corporation1123 Words   |  5 PagesCardinal Stritch University Managerial Finance ADM 406 January 27, 2016 Introduction The New York Times states, â€Å"Kohl’s Corporation is a specialty department store. As of January 31, 2015, the company operated 1,162 department stores in 49 states and e- commerce website (www. Kohl’s.com). The company sells private label, and national brand apparel, foot wear, accessories, and beauty and home products. Kohl’s Corporation is one of the largest discount department store chains in the United States

Hoop Dreams and Rasin in the Sun - Comparison Contrast Paper

The movie Hoop Dreams shows you the difficulties and obstacles that come in the way of dreams. Although its said that if you believe in a dream long enough it will come true, but in Hoop Dreams and A Raisin in the Sun you are shown the harsh realities of the falseness of that statement. And that the reality of a dream not coming true hits you like a brick wall. br brMany obstacles get in the way of the road to dreams in both stories. In both stories, all families suffer from having little knowledge, and it doesnt help that theyre all black. Also being poor and living in the ghetto makes things that much harder. Pregnancies also put big bumps in the road to success, in both instances it makes the families come together and try their†¦show more content†¦Walter needed his money, and William and Arthur needed more talent to be good enough to make it the NBA. All three of them had the same attitude towards the dreams, No matter what this dream is going to come true. The Worst part of it is that all of them let the dreams take over their lives. The harshest reality of all is that neither of their dreams come true. And each one of them had the chance to have their dreams come true, Walter had his money stolen, and neither William or Arthur had enough talent to make it to the NBA. The last deciding factor in making difference in dreams, Will iam had a mature dream, in that of owning a liquor store, and its a normal everyday dream. But, Williams and Arthurs dreams were immature and not very thoughtful. They both wanted to be in the NBA, and that was all they were going to do, they didnt even care if they had their education to fall back on, they both were so certain that they were going to make it in basketball that all they had to do was play. Luckily William realized that he needed something to fall back on in case of not being good enough to make it, so when he finally realized he wasnt going to make it to the NBA, he had an education. Arthur on the other hand, all his life was, was basketball, he ate, drank, and slept basketball, didnt care much about school. br brThe difference in these two stories clearly shows that Hoop Dreams clearly showed the harsh reality of dreams, and the

Land for Human Needs or Endangered Animals Free Essays

Some people may own the idea that since animal is inferior to human beings, human has the rights to deprive lands which the animals living in. I can not confute that human needs lands eagerly, however, we still have the responsibility to call back the endangered animals. Species evolved slowly with thousands of hundreds of centuries of development. We will write a custom essay sample on Land for Human Needs or Endangered Animals or any similar topic only for you Order Now Certain species has certain type of living. As a result, hardly can it be alive when we suddenly changed its living pace. Certainly we know it, whereas, we are still changing their living place by cutting down trees, polluting the water, and using land which originally belongs to theirs to build metropolitans for us to stay. Now that human can be aware of the danger the animals are facing, we should protect the habitats of endangered animals. Another important reason to protect endangered animals is that they keep the ecological balance of the very area which might be harmed by their extinction. For instance, if people destroy the forests the birds are living in and use it for growing crops, the number of pests will increase sharply, resulting from the decrease of birds. The result is, not only did birds lose their homes, human have also be harmed. Thus, to prevent this kind of tragedy happen, why not try to cut down the demand of land? Maybe you just did a tiny thing, but you made a big progress. Moreover, I think it is cruel to show the specimen of a panda to our descendants, or point to a sample in a museum and tell them this is the Siberian tiger. We are able to see the real one while they cannot, and the cause of this inequality is owing to the destruction of land. What a shame! Therefore, I cannot agree with the idea that human needs for farmland, housing, and industry are more important than saving land for endangered animals. How to cite Land for Human Needs or Endangered Animals, Essay examples

Magic Innovative Future Marketing Trends â€Myassignmenthelp.Com

Question: Discuss About The Magic Innovative Future Marketing Trends? Answer: Introduction The research is developed with an aim to answer the key question regarding Is the emotional behaviour of the consumer affected by scent marketing strategy of branded products through a social networking site XYZ? This research focuses upon how various products like grocery products, luxurious perfumes, home accessories, bakery products stores encourages and creates an impulse on the consumers to increase its sales for the above stated products. Scent marketing is a concept in which the adequate atmosphere filled a unique smell triggering the senses like listening good music will create an impulse in the consumer to experience a music store (Henshaw, 2013). A distinct smell of caffeine in the Starbucks combined with fresh smell of baked food and soft music will attract the customers to taste different flavours of coffee. A cosmetic shop in the retail chain store with a flavoured and fruity smell of various crmes, body lotions and makeup wears may catch the consumers senses affecting t he brain in such a way that it deeply impacts the thoughts processed both emotionally and through intelligence. It creates a delightful memory which creates an urge and the consumer wants to indulge into experiencing that product to get satisfaction. In this research, suggestions have been given on ethical ways the positive and negative comments should be posted by the XYZ networking site for various brands of products available. If the comments on XYZ site are posted and promoted in such a manner that it persuades the user to feel exactly how it is to experience the product, then the response of the user will be positive. This can be supported with an example like if XYZ posts a strong comment for promoting a cosmetic brand of the retail store which forces the consumers emotions to feel the real experience just by reading that punch line, then the consumer would comment and react positively (Miles, 2013). However, if the advertised punch line is triggering negative emotions for e.g. The only drama is about spending money on the face then it can hurt the users economics negatively. This research strongly covers ethical grounds the XYZ should comply with in order to influence the user or consumers while promoting a particular prod uct of a specific brand. Usually instances are such that communication through videos, photos, tag lines, comments and stickers showing emotions is done to promote any specific brand. For e.g. Lakme fashion week event invites Pretty moms for its fashion contest in ABC city. In this Pretty moms is creating a push on the ladies mind to be appealing and participate. Description of a particular brand to promote it should be in a way that it alters the emotions and memories severely rooted in a positive way. It gives them an everlasting virtual experience and helps them make a perception about the quality of the product. Literature Review This research is a collective summary of the existing theories and published interpretation of a particular topic. The aim is to find ways for XYZ social networking to influence the users emotionally with the help of scent marketing. This would further identify the ways in which users update their news feed pages and get emotionally involved with a particular brand. This involvement could be both in negative and positive ways (Alderson, 2017). Secondary research is synthesising and interpreting the existing researches already been carried out so that better comparison between various understandings given by writers can be done and results can be revealed. The XYZ networking needs to be responsible towards the perceived reactions of the individuals of any activity or comment posted by them for promotion. According to Berkhout (2015), the various combinations of smells when described in the form of images like baby powder images showing that it has a soothing distinct smell with depicting it with flower images will influence the mother users to create an impression about how it is to use baby products. The site XYZ, in order to create an impulse on the users should use pictures which compliment the products and give a real experience in forming a perception to the user about the product. In this way, it will alter the emotions in the right direction both for the user and company by increasing its sales and brand image. On the other side, XYZ networking would also gain a competitive edge over other networking sites and it will gain popularity by not being criticized for any disrespectful tampering of users emotions. In addition the users will comment and give positive reviews (Berkhout, 2015). In support of this, Alderson (2017), states that scent technology is used as a tactic for marketing companys product. The consumer is persuaded and induced with an impulse visually too just similar to smelling a particular aroma. For e.g. a graphic of Cadbury melted chocolate accompanied with a perfume product would give the user a sensation in which it can imagine the real experience just by seeing the graphic. XYZ as a networking site may alter the users emotions by commenting upon the companys graphic using words which arouse the seductive emotions of the users. This will give the users an idea about the aroma just by reading the description of the comments used for promoting a product. In relation to this, there are other readers also getting influenced who are friends of the users. This engages many readers unfamiliar with the product to get acquainted with the help of reading just the replies of the users. This too can be explained with the help of an example of promoting a new car by XYZ networking through an image and description which defines that the car is new. The image could be of a car perfume from Scent Air with a description Fresh odour eliminator which helps the user and reader friends to form a picture of the smell in its mind and further visualise that the car is brand new. The impact of this would be users getting positively influenced which will further strengthen XYZ network and Cars sales (Alderson, 2017). Research Question and Objectives This research program aims and intends to identify the ways XYZ networking company can practice to create an impact on the behavioural sensibilities in a psychological manner. This impact is created to influence the users emotions keeping in mind the ethical standards to avoid any negative consequences in terms of integrity, privacy and confidentiality (Tourtoulou, and Badoc, 2013). The question which will be answered with the help of this research programme will be Is the emotional behaviour of the consumer affected by scent marketing strategy of branded products through a social networking site XYZ? This relates to the objectives outlined for finding the purpose of the research program. The objectives of a research identify answers to the main problem of the report. When these are achieved, it is definite to get an answer to get the main outcome. These objectives are To acquaint and familiarize the moral concerns of the scent marketing business through XYZ networking. To reveal the emotional influence created on the consumers in order to persuade them to give positive or negative reactions in terms of likes, negative comments, sharing negative feelings of happiness and anger to give a negative feedback (Pelosi, 2016). To find the reactions of consumers after they are being influenced psychologically and when they are aware that their emotions have been tampered. Research Methodology and Methods Research methodology focuses on identifying techniques to address the research problem. Various methods are applied to explore the current questions and issues which are needed to answered to reach to the solution of the main problem of the research programme (Bradford and Cullen, 2013). Research design In this section the method used is applied research in which already practiced and tested theories and knowledge is used to support a particular purpose. There are various other designs of research like exploratory, explanatory and descriptive research. The design used in this report is applied research (Ritzer, and Dean, 2014). Research Approach The approach of the research carried out in this report would be qualitative approach which signifies the different unique perceptions and reasons for these perceptions. This approach is used because our research question deals with emotional problems and alteration of feelings which are completely based on perceptions. It is not possible to estimate the extent to which emotions are hurt or delighted. The research would be supported by various ideas and literatures which best address the issues of concern in the report (Bryman and Bell, 2015). Since the research is secondary, it will not include interpretation of the findings in a new form carried out for the first time. It will be based on the proven findings and literatures already been carried out so that they serve as a good evidence of our research program. Ethical consideration In order to overcome any sort of unacceptable activities, which might take place by the networking site and identify the answers to the three research objectives so that our main aim and main research question is answered the following suggestions are made. There is no use of sampling methods and techniques as this proposal is entirely based upon the Secondary research. Taking help of methods like surveys, interviews and observations etc. are a part of retrieving the first hand information through primary research. However, the research objectives are addressed taking help of theories, beliefs and literature already published by renowned authors. The issues which will be taken care of in order to answer the main research question and research objectives are as follows: The privacy of the participants should be maintained to ensure ethical conduct of the XYZ networking company. Role confidentiality plays, taking into consideration the participants who are getting affected by scent marketing. Importance of honesty while revealing any kind of comment or information on a particular product (Rajagopal and Castano, 2015). Implications deception could have on the emotions of the participants. Importance of Non-discrimination when promoting a service through XYZ networking and the impact of psychological influence it creates if discrimination happens. In support of the first point Stieler (2017), states that it is very common that the users complete information is accessed by the networking company to get onto a new page for processing an app. There are fun game apps through which results are retrieved with the help of brand image for e.g. how much pretty Lakme girl are you? Now, since XYZ site has commented upon an individuals looks through a well renowned established brand then it will access complete sensitive information like age, gender, sex, name, and profile picture. This information is used by the XYZ to create an influence emotionally on the participant by commenting on looks in the result. Therefore, it is the responsibility of the XYZ site to keep the sensitive details of the user protected. There may be instances when user might get a wrong image about XYZ misusing the personal details to get results of the applications (Stieler, 2017). Similarly Ryan (2015), supports that confidentiality concerns has a vital role in the impact it creates on the users. There are certain games which are too revealing. They need to be played in such a manner that the user might get hurt internally. There are comments which say forgotten the date when your friend was born? Mark the date on birthday calendar. Now, this statement may hurt the user whose birthday it is in a way when his friends do not wish him due to any reason. He may feel offended by the word forgotten. Therefore, it is important for XYZ Company to carefully design its reminders which have a positive impact on the users. Also, it maintains the confidentiality and emotions of the users using the networking site (Ryan, 2015). In addition Reamer (2013), states that honesty is essential to gain the users trust. It also includes deception, which means any act displaying wrong information to the user may mislead the participant. XYZ networking will play a significant role as an influencer to create more followers or less number of followers for any event. This means that audience usually creates an impression quickly to what the site is posting and hence it is important that any action posted is fully accurate and the opinion on any event is completely honest. As it is this action which creates a push in consumers mind to give a reaction and make changes in updating its page on the social networking site. For e.g. if an emotion sticker depicting an emotion of luxurious or exclusive is posted by XYZ for any Jewellery item from a recognised brand, then it will create an image of artistic and authentic experience. The user will trust that brand and follow the page of that particular brand. Therefore, before comm unicating any message XYZ should ensure that the particular emotion is honest and does not intend to mislead the user (Reamer, 2013). Adding to the final point, Ryan (2015), supports that Bias and antidiscrimination is very essential conduct for XYZ in order to avoid any conflict on the social media. If there is any wrong tweet posted, which is partial with respect to a particular religious or political thought then the result will bring conflict amongst various users. Supporting a particular law endorsed by the government or sending any opinion against it may cause controversies among the followers. XYZ needs to be extra cautious and verify the message before sending it out in the public (Ryan, 2015). Action plan S. no. Tasks accomplished Time spent Explanations A Determining the subject on which research is to be carried 1 week In this step, the idea was generated for the topic to be researched. B Searching the source of information gathering the information 2 weeks Next, various published articles, literatures, readings from books and excerpts were searched. C Comparing the information finding recommendations 1 week In the end, analysis was done by properly comparing the authors in support and against the research topic. Also, conclusion was derived from recommending the ways XYZ site should work. Gantt chart This is the representation of the plan of action in a graphical manner S no. Tasks Accomplished Time Spent No. of weeks 1 2 3 4 1 Determining the subject on which research is to be carried 1 week 2 Searching the source of information gathering the information 2 weeks 3 Comparing the information, finding recommendations 1 week Sampling Methodology and discussion of the data Out of the vast availability of literatures and readings already published by recognized authors, this research focuses upon the youth users who usually are internet savvy. The selection of the sources has been done through random sampling. In this sampling method, out of many articles and books published, a sample is selected in random way being unbiased for a particular opinion given by the author. The targeted youth participants using networking sites have been inspired to a huge extent. They easily get into the trap of the tactics even if they are not given an opportunity to recognize the intent of the site. The intent could be both to create a push on the users mind negatively and positively. It has been interpreted from the available data that social media is practicing this technique to management and bring in innovation in their way of working (Cross, 2013). However, this has impacted in creating nostalgic memories on the youth users and their emotions are being tampered. Als o, social media is trying new techniques so that they can observe the extent to which they can pursue their attempts to create an impulse on the users mind (Georges, Tourtoulou, and Badoc, 2013). Validity and Reliability The particular research programme is appropriate and valid in all respects and the teachings supported by the literature are taken from already published articles and books written by well-educated academicians (Pfeffermann, Minshall, and Mortara, 2014). This information is supported by authentic sources and is entirely based upon secondary method of research. The findings from the teachings are free of plagiarism and are reliable. Different ideas from published and checked sources are incorporated with the research objectives in order to address the research question. There are questions which are answered enhancing XYZ sites ethical conduct in practicing its techniques on the users to influence their emotions positively and avoiding any negative impact. The answers and research is based upon the teachings of the authors and ideas genuinely related to the particular topic of research (Song, 2016). Limitations There are certain shortcomings XYZ networking site must take into consideration in order to ensure the security and sensitivity of the participants which are: there is no control over the timing of the updates. In case any update is made publically to spread awareness for a particular new technique XYZ has started then it might get out dated within seconds. There is less control in providing the correct timing to the update so that it is well spread. Therefore, whatever posted must be easy, simple and effective so that it is easily understandable and quick to practice (Petersen, Person, and Nash, 2014). Ethical practices must be the highest priority to gain trust of the users on XYZ site even if it is influencing and creating an emotional push on consumers mind about a service, idea or a product. The privacy and confidentiality must be up to the mark. Any statement made must take into account the negative consequences it can create on the users emotions. Lines or automated reminders for events, anniversaries and special occasions must not create an impression of insecurity, discrimination and bias amongst the users (Babin, and Harris, 2015). Recommendations Through this research proposal XYZ will get a detailed knowledge about various ways to indulge into activities which are for the user betterment in the perception of participants. Once the aim to convince the user is achieved then sustaining in the market becomes easy. There are a few suggestions which will give XYZ an opportunity to recognize the needs of the user to influence them which are: the behaviour of a participant should not be offensively affected. For this the user must be given a chance to get familiarized about the attempt XYZ is going to make in the near future (Lindstrom, 2005). In addition, the users must not feel that they are introduced with methods which are manipulating for e.g. if there are applications designed by XYZ company which allow the users to get into the trap of a financial risk promising lucrative prizes then results may always not be in users favour. This will make them feel deceived and manipulated. If the site needs to gain a competitive edge, then the tactics used by XYZ to influence them emotionally should be in correct direction not causing a feeling of dissatisfaction. References Alderson, M. 2017. The Scent of You.US: HarperCollins, p.1. Babin, B. J., and Harris, E. 2015.CB7. US: Cengage Learning, p. 7. Berkhout, Constant. 2015. Retail Marketing Strategy: Delivering Shopper Delight. UK: Kogan Page Publishers, p. 7. Bradford, S., and Cullen, F. 2013. Research and Research Methods for Youth Practitioners. UK: Routledge. Bryman, A., and Bell, E. 2015. Business Research Methods. UK: Oxford University Press. Available from:https://books.google.co.in/books?id=l7u6BwAAQBAJprintsec=frontcoverdq=Business+Research+Methods+book+by+bryman+and+bellhl=ensa=Xved=0ahUKEwjpzYSPzMLWAhVHYo8KHWS_BDUQ6AEIJTAA#v=onepageq=Business%20Research%20Methods%20book%20by%20bryman%20and%20bellf=false [ 22 September 2017]. Cross, M. 2013. Social Media Security: Leveraging Social Networking While Mitigating Risk. US: Newnes, pp. 93-94. Available from: https://books.google.co.in/books?id=cyzbAsm7FMYCprintsec=frontcoverdq=Social+Media+Security:+Leveraging+Social+Networking+While+Mitigating+Risk.+by+crosshl=ensa=Xved=0ahUKEwjCtqSxzMLWAhWJrY8KHXzHBkQQ6AEIJTAA#v=onepageq=Social%20Media%20Security%3A%20Leveraging%20Social%20Networking%20While%20Mitigating%20Risk.%20by%20crossf=false [ 22 September 2017]. Eldon, L. 2013. operations and Social Networking: Utilizing Social Media to Engage Consumers: Utilizing Social Media to Engage Consumers. US: IGI Global. Georges, P.M., Tourtoulou, A. B., and Badoc, M. 2013.Neuromarketing in Action: How to Talk and Sell to the Brain. UK: Kogan Page Publishers, pp. 9-12. Henshaw, V. 2013.Urban Smellscapes: Understanding and Designing City Smell Environments. UK: Routledge. Light, B. 2014. Disconnecting with Social Networking Sites. Germany: Springer. Available from:https://books.google.co.in/books?id=IVSoBAAAQBAJpg=PT31dq=Disconnecting+with+Social+Networking+Sites+by+lighthl=ensa=Xved=0ahUKEwjN-c_TzMLWAhXF6Y8KHadmCasQ6AEIJTAA#v=onepageq=Disconnecting%20with%20Social%20Networking%20Sites%20by%20lightf=false [ 23 September 2017]. Lindstrom, M. 2005. Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight Sound. UK: Kogan Page Publishers, pp. 20-22. Available from:https://books.google.co.in/books?id=UtJbCgAAQBAJprintsec=frontcoverdq=Brand+Sense:+How+to+Build+Powerful+Brands+Through+Touch,+Taste,+Smell,+Sight+%26+Soundhl=ensa=Xved=0ahUKEwjG_7DzzMLWAhUJsY8KHZf2D1UQ6AEIJTAA#v=onepageqf=false [ 22 September 2017]. Miles, J. 2013. YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience. US: McGraw Hill Professional, pp. 16-17. Available from: https://books.google.co.in/books?id=1n8lAgAAQBAJprintsec=frontcoverdq=.+YouTube+Marketing+Power:+How+to+Use+Video+to+Find+More+Prospects,+Launch+Your+Products,+and+Reach+a+Massive+Audiencehl=ensa=Xved=0ahUKEwjykNOgzcLWAhVIq48KHXi6CSUQ6AEIJTAA#v=onepageq=.%20YouTube%20Marketing%20Power%3A%20How%20to%20Use%20Video%20to%20Find%20More%20Prospects%2C%20Launch%20Your%20Products%2C%20and%20Reach%20a%20Massive%20Audiencef=false [ 21 September 2017]. Pelosi, P. 2016. On the Scent: A Journey Through the Science of Smell. UK: Oxford University Press, pp. 5-6. Petersen, L. B., Person, R., and Nash, C. 2014. Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. US: John Wiley Sons, p. 176. Peterson, L. B., Person, R. and Nash, C. 2014. Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. US: John Wiley Sons, pp. 157-158. Pfeffermann, N., Minshall, T., and Mortara, L. 2014.Strategy and Communication for Innovation. Germany: Springer Science Business Media, pp. 195- 200. Rajagopal and Castano, R. 2015. Understanding Consumer Behavior and Consumption Experience. US: IGI Global, pp. 2-3. Reamer, F. G. 2013. Social Work Values and Ethics. US: Columbia University Press, p. 189. Available from: https://books.google.co.in/books?id=FZc7AAAAQBAJprintsec=frontcoverdq=Social+Work+Values+and+Ethics.hl=ensa=Xved=0ahUKEwj05eTczcLWAhUHK48KHbs-DHkQ6AEIJTAA#v=onepageq=Social%20Work%20Values%20and%20Ethics.f=false [ 22 September 2017]. Ritzer, G., and Dean, P. 2014. Globalization: A Basic Text. US: John Wiley Sons, pp. 386-400. Available from: https://books.google.co.in/books?id=CumNBQAAQBAJprintsec=frontcoverdq=Globalization:+A+Basic+Texthl=ensa=Xved=0ahUKEwi8g9OBzsLWAhUHK48KHbs-DHkQ6AEIJTAA#v=onepageq=Globalization%3A%20A%20Basic%20Textf=false [23 September 2017]. Riva, G., Wiederhold, B. K., and Cipresso, P. 2015. The Psychology of Social Networking Vol.1: Personal Experience in Online Communities. Germany: Walter de Gruyter GmbH Co KG, pp. 4-5. Ryan, D. 2015. Understanding Social Media: How to Create a Plan for Your Business that Works.UK: Kogan Page Publishers, pp. 227-232. Scheve, C. V., and Salmella, M. 2014. Collective Emotions: Perspectives from psychology, philosophy, and sociology. UK: OUP Oxford. Scott, D. M. 2017. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. US: John Wiley Sons. Song, A. 2016.Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform. US: Abrams. Stieler, M. 2017. Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Germany: Springer. Tettegah, S. 2016. Emotions, Technology, and Social Media. US: Academic Press, p.4.

Throughout history Writers have been writing fictional novels based on Essay Example For Students

Throughout history Writers have been writing fictional novels based on Essay real historical events. The Godfather by Mario Puzo is such a book in which Puzo portrays Mafia life and business starting at the late 40s. The Corleone crime Family in this novel is shown having troubles with the other organized crime syndicates concerning drugs. Many of the other families are pushing the idea of joining the narcotics market, however the Corleones do not want to intervene in such a disagreeable business. Much tension forms as mobster wars starts within the syndicates and most favor drugs. My purpose of this paper will be to analyze whether Mario Puzo the author of The Godfather , represents an accurate portrayal of narcotics as a major part of Mafia business. As the demand for illegal narcotics rose in the United States, it was the Mafia who would jump on it as they did all other illegal activities, such as gambling operations, prostitution, extortion, and loan sharking. The whole drawback to this was, from where could they get it. Depending on what it was, it had t o be found and brought in from over-seas. From Ecuador they could obtain opium poppies with which to make heroin, and virtually unlimited supply of coca leaves, with which to make cocaine from Bolivia and Peru. Plus their smuggling routes and expertise were solidly established. Hence, the first drug laboratories were established in Medellin, supposedly with Mafia money (Eddy and Hugo, 45). The New York Mafia as well as other American crime families, would buy the drugs from Colombian drug lords. One of the major Colombian syndicates- commonly referred to as the Medellin Cartel. As opposed to actuality, in the Godfather, poppies, mainly used to make heroin would be ha! rvested from Turkey (not the major supplier of opium in the 40s and 50s), then processed into heroin in Sicily. Drugs have been appealing to any crime syndicates since the Chinese crime world that started way back in the 1800s. Opium was the number one wanted drug as wars started by the Ching Dynasty in 1839 to stop th e illegal importation by smugglers form Britain (Britanica, 552). But why wouldnt any crime syndicate want to invest in illegal drugs as portrayed in The Godfather? Heroin these days for example, has been estimated that for approximately four hours each day three hundred sixty five days a year, four hundred dollars worth of heroin is sold every minute on one hundred and fifteenth street New York City resulting in a financial exchange amounting to twenty four thousand dollars an hour, ninety six thousand a day and six hundred seventy two thousand dollars a week. Annual gross sales of heroin alone exceed thirty billion a year.(Messerchmidt, Piers, 220). Of course many Mafia families would want to wager into such a profitable business as portrayed in The Godfather, the same is true about real life. However, in most crime families including the five New York families drugs were considered to be, as the Corleones put it evil and inappropriate for the familys need and most families in rea l life agreed to this unlike Mario Puzos novel, in which all the families except the Corleones wanted to enter drugs. In 1931, a mob boss in Chicago by the name of Salvatore Maranzano made five families in New York City and five bosses as they called them to lead. The five in New York would belong to a ruling body, like a council, including such Chicago mob bosses as Al Capone, and New York bosses like Joe Bonano. La Cosa Nostra as it was called this thing of ours(Roemer, 63). La Cosa Nostra was set up as the high council, it was in charge and had the last word in all of the major Mafia activities. La Cosa Nostra particularly the groups in New York, did not favor drugs they too felt it was not a right business for organized crime to go in to, it was dirty. Anyone caught dealing drugs or racketeering drugs, would be shot and killed. In fact, involvement in narcotics in any way continues to be reason for severe disciplinary action from leadership should any member be caught. This was proven many times in the passed. Chris Cardi who was soon to be a made Man went where the money was- ! into dealing drugs. This was a strict violation of the strict edict of Tony Accardo(mob boss) and La Cosa Nostra. Chris Cardi Served his sentence after being caught, on July 14, 1975, he went inside Jims Beef Stand at 1620 North River Road in Melrose Park. Two ski-masked Gunmen snuck up behind Cardi, his wife and three kids. They used .45s this time. Eight times in the back, naturally. Then for good measure, while the wife and kids screamed, they rolled him over and put one in his face. Tony Accardo was pleased. good job. That will teach anybody wants to go into drugs a good lesson.(Roemer, 327). As one can see drugs were very tempting but was not permitted in the real Mafia life. Later drugs went out of hand and many wise guys wanted to make the extra money, even the superiors would want to get in on the action. For this reason in 1931 drugs were included in the oath of Omerta nob ody in the honored society dealt drugs period(Roemer, 405). The Omerta ritual was a secret pledge that all newly made men would have to swear while holding the hand of his mob boss and swear never to cross anyone in his family, to keep our thing in good name and secrecy and to do all that his superiors tell him. Such things as Omerta and Cosa Nostra were no mentioned in The Godfather and there was more of a disjunction and separation from all the other families. Since the 80s, there was much corruption in organized crime, syndicates have changed their ideas of staying away from drugs to investing more in it. This happened as the power of La Cosa Nostra diminished and was less strict. The ritual of Omerta meant much less and many crime Families went into drugs despite the diminished authority of The Committee. There were much fewer crime bosses who resembled Don Corleone in Puzos book who was not opened to the idea of narcotics. One that too was not was Tony Accardo, William F. Roene r the author of many true crime books wrote in 1987 in one of his books: Accardo has kept the Chicago outfit out of drugs. Where as other families or organized crime around the country have in recent years failed to resist the big temptationThis portrays exactly the personality of Don Corleone in Mario Puzos book The Godfather. More corruption within families are occurring and even the mob bosses and heads are getting involved. John Gotti too did his amount of drug dealing despite higher authorities. Gotti would limit his exposure in heroin to investor and let the men he trusted most- Angelo, Gene, Willie Bay, Corneglia- do the dirty work on the condition that they never ever mentioned his name(Capeci, Mustain, 70). When John Gotti became Mafioso boss and he claimed that he would not deal with drugs and would punish anyone that went into it. The warnings however sounded as hollow as they did in the early 1970s, when Gotti assembled the Bergin crew and delivered an anti drug message from Carlo- at a time when everyone knew his brother Peter was dealing cocaine and Rampino, heroin.(Capeci, Mustain, 71). Soon major drug operations were taking affect without the consent of the major Mafia bosses. The Pizza Connection case, extended to rural Illinois, where a pizza parlor like so many involved in ! this case across the country, dealt drugs. They were caught by the FBI and went to trial. The case began in 1984 when the justice department indicted thirty one people in the operation of this international drug ring. It was charged that in over five years the ring had brought into this country 1,650 pounds of heroin, with a street value of 1.6 billion, then sold the drugs through pizza parlors in the Northeast and Midwest. The New York office found that the Catalano faction of the Bonano family, led by Salvatore Catalano , was deeply involved in massive heroin importation and distribution in the United States, all charged in the indictment later. Although Catalanos orga nization was located in New York City, the investigation by the FBI revealed that Catalanos heroin business was tied directly to organized criminal groups in Sicily.(Roemer, 406). Another way they would try to cover up or pay someone elsoe to do all of the work. Delgiorno and other members of his family w! ould loan a drug dealer to finance the importation of fifty to a hundred gallons of p-z-p(pheno- two- propane, used to make a drug called Meth). Since Delgiorno dealt with loan sharking and this was a loan sharking deal it technically skirted the mob prohibition on dealing drugs.(Anastasia, 114). If any of these acts would have happened a decade earlier it would not have been let go so easily and all of these would have been punished by death. .ube068b0832bc1d7b5fe16a8ffc7bae67 , .ube068b0832bc1d7b5fe16a8ffc7bae67 .postImageUrl , .ube068b0832bc1d7b5fe16a8ffc7bae67 .centered-text-area { min-height: 80px; position: relative; } .ube068b0832bc1d7b5fe16a8ffc7bae67 , .ube068b0832bc1d7b5fe16a8ffc7bae67:hover , .ube068b0832bc1d7b5fe16a8ffc7bae67:visited , .ube068b0832bc1d7b5fe16a8ffc7bae67:active { border:0!important; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .clearfix:after { content: ""; display: table; clear: both; } .ube068b0832bc1d7b5fe16a8ffc7bae67 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ube068b0832bc1d7b5fe16a8ffc7bae67:active , .ube068b0832bc1d7b5fe16a8ffc7bae67:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .centered-text-area { width: 100%; position: relative ; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ube068b0832bc1d7b5fe16a8ffc7bae67:hover .ctaButton { background-color: #34495E!important; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .ube068b0832bc1d7b5fe16a8ffc7bae67-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ube068b0832bc1d7b5fe16a8ffc7bae67:after { content: ""; display: block; clear: both; } READ: It Happens Once a Month Essay We will write a custom essay on Throughout history Writers have been writing fictional novels based on specifically for you for only $16.38 $13.9/page Order now

What is M.A. Short Essay Sample?

What is M.A. Short Essay Sample?If you have a lot of free time and are looking for a way to get an M.A. short essay sample that could help you with your major, you should take a look at the Web site in this article.The Web site that is found here allows you to get a free short essay sample that will help you write an M.A. essay. This is a great way to make sure that you have a good chance of being accepted to a M.A. degree program.This is another reason why it is important to consider taking this free online opportunity. It does not cost you anything to take advantage of this service. You do not have to spend any money at all to see if you can get accepted to a M.A. degree program.One thing that is good about this service is that you will not have to worry about submitting your application deadlines. This will give you a nice time to prepare your writing skills and help you figure out which subjects you should concentrate on. Many people like to use an online tool to help them determ ine what topic they want to focus on.This will allow you to make sure that you have everything prepared for your short essay sample so that you will not forget anything in the process. It is very important to remember that this service is free so you need to make sure that you use it to its full potential.With a free online service, you do not have to worry about anything. You just write an essay about the topics that interest you and submit it. Once you are approved, you will find that it was easy to learn how to write an M.A. short essay sample.Writing an essay sample is not as hard as many people think. The right tools are provided for free online, so there is no reason why you should not use them to get yourself accepted to an M.A. degree program.

Essay about gossamer years analysis

Essay about gossamer years analysis Essay about gossamer years analysis According to the book The Gossamer Years, gender play a relative unbalanced role in the distribution of the wealth and power during the Heian period. Men owned the most of wealth and power and thus women could hardly have access to the wealth and power. From my perspective from the book, women only had a freedom of action.In the book The Gossamer Years, the author tried to deliver the emotion which could described as unhappy and disappointed to the marriage,even the society through the actions and observations including in the book. She compiled her memoirs which could be regarded the detailed description of life of a noblewoman. According to these detailed memoirs, she depicted the uneven standings between men and women and the sympathetic daily life for a noblewoman residing in the period of Heian Japan. Throughout the the book The gossamer Years, we can know that the men in the aristocracy hierarchy could have multiple lovers From the perspective of men at that period, the right t o have multiple wives could be seen as the symbol of high status and dominant of the society. However, it is really pitied for the women there who could not get the complete love from their husband. According to the detailed description in the book, Fujiwara Kaneie sent sweet letters frequently to the author when they were falling in love with each other. Just as the note Kaneie left to the author in the beginning of the book, â€Å"I had hoped to spend at least today with you, but the indications are that this would not be convenient. Have you left me and become a hermit?†(page 35). We could see Kaneie took a lot effort including sending letters and frequently visiting to court the aurthor. However, they got far away from each other after Kaneie got married with his another wife. The relationship between them came to be worse and worse. Kaneie visited less frequently in the following days :â€Å"His visits became still more infrequent. I began to feel listless and absent-mi nded as I had never been before†.(page 40) . The relationship between them came to be worse and worse . â€Å" Then he seemed to assure me of dependability;but the place he called home was not obviously here,and our relationship was far away from what I would have had it.†(page 51) Finally, she literally had nothing left except only one child and â€Å"he life is rich only in sorrow and loneliness†.(page 52) We could concluded that it’s a completely failure marriage for the author but it is destined to be failure at that period. Women could not get the same standing as men and men usually took few accounts of their

Restoring the American Chestnut Tree

Restoring the American Chestnut Tree Glory Days of American Chestnut American chestnut was once the most important tree of the Eastern North American Hardwood Forest. One fourth of this forest was composed of native chestnut trees. According to a historical publication, many of the dry ridge tops of the central Appalachians were so thoroughly crowded with chestnut that, in early summer, when their canopies were filled with creamy-white flowers, the mountains appeared snow-capped. The Castanea dentata  (scientific name) nut was a central part of eastern rural economies. Communities enjoyed eating chestnuts and their livestock was fed and fattened by the nut. The nuts not consumed were sold if a market was available. Chestnut fruit was an important cash crop for many Appalachian families that lived near rail hubs. Holiday chestnuts were transported to New York, Philadelphia and to other big-city dealers who sold them to street vendors who sold them fresh-roasted. American Chestnut was also a major lumber producer and used by home builders and woodworkers. According to the American Chestnut Foundation or TACF, the tree grew straight and often branch-free for fifty feet. Loggers tell of loading entire railroad cars with boards cut from just one tree. Straight-grained, lighter in weight than oak and more easily worked, chestnut was as rot resistant as redwood. The tree was used for nearly every wood product of the day - utility poles, railroad ties, shingles, paneling, fine furniture, musical instruments, even paper. The American Chestnut Tragedy A devastating chestnut disease was first introduced in North America from an exported tree to New York City in 1904.This new American chestnut blight, caused by the chestnut blight fungus and presumably brought in from eastern Asia, was first found in only a few trees in the New York Zoological Garden. The blight rapidly spread to northeastern American forests and in its wake left only dead and dying stems in what was a healthy chestnut forest. By 1950, American chestnut had tragically disappeared except for shrubby root sprouts the species still continually produces (and which also quickly become infected). Like many other introduced diseases and insect pests, the blight quickly spread. The chestnut, being completely defenseless, faced wholesale destruction. The blight ultimately invaded every tree throughout the entire range of the chestnut, where now only rare remnant sprouts are found. But with these sprouts bring some hope of reestablishing American chestnut. For decades, plant pathologists and breeders have tried to create a blight-resistant tree by crossing our own species with other chestnut species from Asia. Native chestnut trees also exist in isolated areas where the blight is not found and are being studied.   Restoring the American Chestnut Advances in genetics have given researchers new directions and ideas. Working and understanding the complex biological processes of blight resistance still need further study and improved nursery science. TACF is a leader in American chestnut restoration and confident that we now know we can have this precious tree back.   In 1989, The American Chestnut Foundation established the Wagner Research Farm. The purpose of the farm was to continue a breeding program for ultimately saving the American chestnut. Chestnut trees have been planted at the farm, crossed, and grown at various stages of genetic manipulation. Their breeding program is designed to do two things: Introduce into the American chestnut the genetic material responsible for blight resistance.Preserve the genetic heritage of the American species. Modern techniques are now being used in restoration, but success is measured in decades of genetic hybridization. An elaborate and time-consuming breeding program of backcrossing and intercrossing new cultivars is TACFs plan to develop a chestnut that will exhibit virtually every Castanea dentata  characteristic. The ultimate desire is a tree that is fully resistant and, when crossed, the resistant parents will breed true for resistance. The breeding method began by crossing the ​Castanea mollissima and ​Castanea dentata  to obtain a hybrid which was one-half American and one-half Chinese. The hybrid was then crossed to another American chestnut to obtain a tree which is three-fourths dentata and one-fourth mollissima. Each further cycle of backcrossing reduces the Chinese fraction by a factor of one-half. The idea is to dilute out all of the Chinese chestnut characteristics except for blight resistance down to where trees are fifteen-sixteenths dentata, one-sixteenth mollissima. At that point of dilution, most trees will be indistinguishable by experts from pure dentata trees. Researchers at TACF report that the process of seed production and testing for blight resistance now requires about six years per backcross generation and five years for intercross generations. Says TACF about the future of a resistant American chestnut: We planted our first set of intercross progeny from the third backcross in 2002. Well have progeny from the second intercross and our first line of blight  resistant American chestnuts will be ready for planting in less than five years!

Network Security Essay Example | Topics and Well Written Essays - 1000 words

Network Security - Essay Example (Petersen and Davie, 2012; C?etinkaya et al, 2010) 2. 0 Overview of Network Fundamentals, Security Threats, and Issues The simplest form of a computer network is a pair of computers connected with each other by the means of an Ethernet cable, Bluetooth, etc. However, we generally see complex networks involving several. The basic hardware requirements to develop a computer network involve network adapters, network hubs and switches, routers and access points, modems, and network cables. Modern corporate networks use wireless router and access points, which accommodate both wired Ethernet connectivity for desktop PCs and wireless connections for mobile devices and notebook computers. (Petersen and Davie, 2012) Regarding security threats and issues, we must understand that recently the hackers are aiming corporate information, media centers, and other kinds of different information security systems. CEOs and CIOs at organizations are facing unforeseen challenges like email bombardment, spamming, denial of service, and distributed denial of service attacks. Moreover, protection of the systems and networks from spyware, malware, viruses, etc. is an imperative particularly when they are connected to a public inter-network. (Andress, 2011, C?etinkaya et al, 2010) 3. ... The firewall sets up a kind of filter when the internal network of the company is connected to a public network. (Zwicky et al, 2000) VPN is the abbreviation of Virtual Private Network. It is a kind of private data network which â€Å"makes use of the public telecommunication infrastructure, maintaining privacy through the use of a tunneling protocol and security procedures† (VPNC, 2008). It operates independently of the public network (e.g. Internet) and has customized access control and dedicated network operating system at the server side. 3.2 Recommendations for Firewalls and VPNs A firewall must spotlight Internet security and support filtering the diverse websites, programs and applications run on the Web, and scrutinize threats during surfing. It should also accept/reject the Remote Desktop Protocol (RDP) client requests and control the Remote Assistance Services (RAS). Also, Mueller (2011, p. 7-130) has stated that â€Å"Users install third party firewalls and virus p rotection products in many cases, so you’ll also need to consider these third party products as part of an overall application strategy.† According to the experts at VPN Consortium, the major rationale of a VPN is to provide the company with the similar facilities as privately held leased lines can provide. Additionally, technologists are striving to keep VPN technology cheaper and simpler without making considerable usage of public infrastructure through sharing or cloud computing. Telephone companies have commercially offered privately shared network resources through technology services like VoIP, mail servers, database integration, etc. throughout the last decade. However, a VPN makes it feasible to have

Business Ethics Current Event Article Example | Topics and Well Written Essays - 250 words - 1

Business Ethics Current Event - Article Example ng the extent and nature of wrongdoing, anonymous incident reporting, assessment of social media reputation, employee surveys, group discussion, tone of management communication, exit interviews, facility interviews, customer complaints, and interviews and focus groups. Tone at the top creates the basis for a culture that motivates confidence and trust among all the key stakeholders of the company (Epps, 2012). The information from the event is related to what was discussed in the class. Strategic management of individuals at the top is crucial for the success of the company. When measuring performance, the top management should be able to distinguish between the different divisions of a company. It is important to note that managers usually perform well despite the poor performance of a business unit due to factors that beyond the control of the manager (Maher, Stickney, and Weil, 2012). Legal and ethical compliance is crucial in developing the social responsibility image of the company. Legal compliance entails the extent to which the company conforms to a number of laws such as the state, federal, local, and international laws. On the other hand, ethical compliance relates to the level to which the members of the company follow the general legal and ethical standards of behavior (Griffin, 2011). In conclusion, the tone of the top management is important in determining company’s success. It also determines how the company complies with various programs. Thus, it is important to develop ways through the tone at the top can be assessed. As stated before, the compliance professionals can assist each other in evaluating the tone at the top through various methods. For instance, methods such as anonymous incident reporting, assessment of social media reputation, employee surveys, group discussion, tone of management communication, and exit interviews. Thus, the information from the event is related to some of the topics discussed in the class such as strategic top

Lolita :: essays research papers

Lolita is one of the most unconventional literary classics of the century. Lolita is a twelve-year-old girl, who is desired by the European intellectual Humbert Humbert. As the narrator of the story, Humbert chronicles his abnormal childhood, adolescent experiences, and an adventure in a booming American as a European tourist and pedophile. But it is key to realize his first heartbreak as a boy manifests into his desires for nymphets. This point is made clear in both the novel and movie. I will show that the movie Lolita, is a solid rendition of the novel of the same name. Now some critics might see the novel as something more than I took it, like a contrast between the modernistic character of Humbert Humbert against the post-modern Americans that he encounters. Forget all that, I honestly thought the movie to be a convincing love story. On the surface level it was about an obsessive man and his love for nymphets, who met Lolita, the object of his desires. There were differences between the movie and the novel, yet I felt some scenes were left out of the movie that did not hurt the story at all. Also, some scenes were added which actually strengthened the story line in the movie. I bet professional critics say the new version of Lolita did not measure up, well I loved it. Dominique Swain was awesome (a little hottie as well) and she perfectly played the character of Lolita. She may have even been more manipulative in the film version. An example of this was when Lolita was toying with Humbert as she rubbed her foot all over him in order to get a raise in her allowance and be able to be part of the play. You could not be much more sexual, manipulative girl than Lolita was! On minor change was that Lolita was twelve in the novel and fourteen in the movie. This was simply done to make the relationship a bit more accepting in the viewer’s eyes. I don’t believe it harshly affected the story at all. In both works, Lolita was just a manipulative girl who had no idea what life was about. She was almost sucked into the porn business by a pathetic man who she worshipped as a Hollywood star. Plus, she handled Humbert perfectly in setting her escape to live with Quilty. Humbert was also played brilliantly, yet I felt there was more longing in the novel Humbert, though we were still able to see his burning desire for nymphets and Lolita in general.

Pescriptive Versus Emergent

When described with historical perspective since it arrived in the mid 1960s, strategic or prescriptive planning has been embraced as a way of â€Å"outflanking competitors with big plays that yield long term rent from a sustainable advantage† (Bhide, 1986).Although it faltered in the 1980s and 1990s mainly due to the unstable economy in that period and the rise of emergent strategy, it is still being practised today (John A Pearce II, 1987). Emergent strategy is the view that â€Å"strategy emerges as intentions collide with a changing reality† (Moore, 2011). This literature review places the article ‘Crafting strategy’ (Mintzberg, 1987) in the wider context of prescriptive and emergent debate followed by strengths and weakness of the article. Placing the article in wider literature debateIn ‘Crafting strategy’ Mintzberg distinguishes between planning strategy and crafting strategy. Mintzberg view on strategic planning is clear. â€Å"Strateg ic planning isn’t strategic thinking. One is analysis and the other is synthesis† (Mintzberg, 1994). According to Mintzberg the current practise of strategic planning ‘separates thinking from doing’. He claims the current implementation of strategic planning can be best described as strategic programming, â€Å"the articulation and elaboration of strategies, or visions that already exists† (Mintzberg, 1994)Thereby limiting intuition and creativity. Mintzberg idea on strategic planning is further emphasised by Brian Boyd who suggest prescriptive strategy limits organisation creativity and innovative skills (Boyd, 1991). Psychologist on prescriptive planning says â€Å"Articulation of strategy locks it into place, thereby impeding willingness to change it† (Kiesler, 1971). The fact is that organisations who implement prescriptive strategy plan not to be flexible but to realize detailed intentions.According to Mintzberg the key to crafting strate gy is  the ‘intimate connection between thought and action’. [p68]. John Oliver emphasised in his book the importance of effective use of the action learning process hence emergent strategy in developing a future business strategy. (Oliver, 2006) The inflexible nature of deliberate strategy greatly reduces its litheness for creative and reactive process. Emergent strategy therefore possesses a much greater adaptability, particularly in tentative times and more difficult business environmental conditions.However Michael Porter argues that Industry structure drives competition and profitability. Success is not determined by whether an industry is mature or emerging (Porter, 1979). This is a typically prescriptive view on strategy, as it suggests breaking down intentions into communicated steps and formularizing those steps into the structure of the organisation. This premise is contradicted by various perspectives, as they believe accumulated learning and experience pro vides rare advantage that is difficult for other competitors to copy (Gerry Johnson, 2008).This suggests that strategy can be crafted as organisations learn from previous success and failures. Mintzberg in ‘Crafting strategy’ promotes the idea that prescriptive strategy ‘misguides organisations that embrace it unreservedly.’[p66]. He pushes the idea that crafting strategy is a more effective representation of strategy. ‘Craft evokes traditional skills perfection through the mastery of detail†¦.developed through experience and commitment.’[p66]. This is essentially emergent strategy as it describes â€Å"patterns realized despite or in the absence of intentions† (Henry Mintzberg, 1985) James Moncrieff (Moncrieff, 1999) states in his article â€Å"deliberate responses to issues emerging within the competitive environment can still usually be labelled emergent strategy as it is based on response to emerging opportunities and threat.â € Mintzberg supports Moncrieff idea by using National Film Board of Canada as an example ‘Strategies like the NFB’ that appear without clear intentions-or in spite of them-emergent strategies’ [p69]. This shows when actions are taken in responds to a new challenge patterns eventually forms. However, it would be ignorant and inaccurate to place the article solely as emergent. In this article Mintzberg states there is no such thing as ‘Purely deliberate strategy or a purely emergent one’. [p69] Emergent strategy as an extreme is essentially the absence of strategy (Andrew Inkpen, 1995).The  crafting of strategy is definitely far from deliberate strategy but would be implausible to be classified as purely emergent strategy. In Mintzberg words ‘Strategy making walks on two feet, one deliberate and the other emergent’ In other words learning must be used in conjunction with control. Mintzberg expands on this idea when he said â€Å"We t hink in order to act†¦..but we also act in order to think.† (Mintzberg, 1994) This in turn converges into practical pattern that becomes strategy. This article best supports ‘deliberately emergent approach’ or umbrella approach as Mintzberg conveyed the idea that processes should be consciously managed to ‘allow strategies to emerge en route.’ In this case senior management provides broad guidance and leaves the detail to those lower down in the organisation.Strengths and WeaknessesKey strength in this article is Mintzberg ability to utilize pathos, logos and ethos effectively to appeal to his readers. The article is brilliantly written and well structured thereby appealing to readers from all intellectual level. In addition, Mintzberg paints a vivid picture of the ideal form of strategy in the readers mind with the use of crafting as a metaphor. He intertwines the quality of a good porter to that of a manger, consequently illustrating the role o f a manager in crafting strategy ‘Managers are craftsmen and strategy is their clay.’ Mintzberg deliberately uses the metaphor to differentiate his concept of strategy from the mechanized models of deliberate planning that is void of creativity.A key element emphasised in ‘Crafting strategy’ is the ability for businesses to learn from experiences and ‘allow strategies to emerge en route.’ However what is not clearly indicated is if such type of approach is applicable to all sectors. McKiernan (McKiernan, 1997) argues that Mintzberg theory places too much emphasis on established businesses as new entrants won’t have the available experience to learn from. Furthermore Burgelman (Robert A. Burgelman 1991, Andres S. Grove, 2007) believes such approach can only be applicable to businesses without existing strategy, as strategy is embedded with experience and learning, thereby making it harder for management to implement constant incremental c hanges in responds to the environment.In this article, Mintzberg fails to discuss on the weakness of emergent strategy. He proposes that businesses should learn from mistakes that occur, however he neglects the consequences of mistakes such as the cost and wasted time due to trials and errors. These unrealistic expectations of emergent strategies are identified by Lynch. (Lynch, 2006) Mintzberg’s failing to discuss on the weakness of emergent strategy limits the usefulness of emergent strategy in practice. However authors such as Snyder and Cummings (William Snyder, 1998) carried out empirical study and designed models which aimed to align organisational learning with performance. Adcrof (Adcroft, 2009) also emphasises purely emergent strategy would be â€Å"a trial and error driven activity where intuition is wrong as often as it is right, which gives rise to levels of risk that may be unacceptable† ConclusionIn conclusion, initially Mintzberg favoured emergent strate gy over prescriptive strategy. However, he stated both strategy are needed in order to successfully implement strategy and advised the used of deliberately emergent and umbrella approach to strategy. Overall Mintzberg idea of strategy is still relevant to the world today as they reflect the fact that plans do fail and the age of five years plans are slowly fading away as businesses are becoming more responsive to the ever changing environment.