Autism and Mental Retardation Essay Example for Free

Autism and Mental Retardation Essay Respond to the following: 1. List the primary features of autism. Extremely unresponsive, uncommunicative, repetitive, rigid, changing events that the child is use to doing on a daily basis can result in an outburst where he or she becomes angry and very confused, loud noises can cause an outburst as well for some 2. Which explanation for autism is no longer considered valid and lacks research support? The sociocultural view is no longer valid. It is now believed that cognitive limitations and brain abnormalities are more suitable explanations. 3. What forms of treatment are helpful for a person with autism? At this time there are no treatments that can reverse autism. Some treatments that are helpful would be behavioral therapy, communication training, parent training, and community integration. Psychotropic drugs and vitamins combined with other approaches are also quite helpful. 4. List the criteria for a diagnosis of mental retardation: People with mental retardation are well below average in both intelligence and adaptive abilities. A person with mental retardation has trouble with communicating, living at home, self-direction, and work/safety. 5. Explain one way in which sociocultural biases in testing might pose problems for assessing mental retardation. Sociocultural biases would be environmental conditions and social status. People may not understand that children from good backgrounds and stimulating environments can be mentally retarded. Most people think this is limited to lower social classes 6. Of the four levels of mental retardation, into which category do most people with mental retardation fall? The four levels of retardation are mild retardation, moderate retardation, severe retardation, and profound retardation, 85% of mentally retarded people have mild retardation. 7. What are the main types of biological causes of mental retardation? The primary causes of moderate, severe, and profound retardation are: biological,although people who function at these levels also are affected greatly by their family and social environment. Sometimes genetic factors are at the root of these  biological problems, in the form of chromosomal or metabolic disorders. Other biological causes of these kinds of mental retardation come from unfavorable conditions that occur before, during, or after birth, such as birth injuries. 8. What is the only way to prevent fetal alcohol syndrome? For the mother to not drink alcohol while pregnant 9. What are normalization and mainstreaming? Normalization: The principle that institutions and community residences should expose people with mental retardation to living conditions and opportunities similar to those found in the rest of society. Mainstreaming: The placement of children with mental retardation in regular school classes, also known as inclusion 10. What is your opinion about mainstreaming and normalization for children and adults with autism or mental retardation? My thoughts about mainstreaming for the children and adults with autism and mental retardation, I feel that it is not a good idea placing the children with mental retardation, they do need more supervision and attention, and for this reason if being in a regular class they would not get the attention and or supervision they need. I do feel that it is good to expose the children and adults into the society, they are not no different than anyone else.

The Concept Of Medicalization: Shifting Ideas

The Concept Of Medicalization: Shifting Ideas Medicalization is term for the erroneous tendency by society-often perpetuated by health professionals to view effects of socioeconomic disadvantage as purely medical issues. It is the process by which human conditions and problems come to be defined and treated as medical conditions and problems, and thus come under the authority of doctors and other health professionals to study, diagnose, prevent or treat. The process of medicalization can be driven by new evidence or theories about conditions, or by developments in social attitudes or economic considerations, or by the development of new purported treatments. Medicalization is often claimed to bring benefits, but also costs, which may not always be clear. Medicalization is studied in terms of the role and power of professions, patients and corporations, and also for its implications for ordinary people whose self-identity and life-decisions may depend on the prevailing concepts of health and illness. Once a condition is classed a s medical, a medical tends to be used rather than a social model. Medicalization may also be termed pathologization (from pathology), or in some cases disease mongering. The term medicalization entered academic and medical publications in the 1970s, for example in the works of figures such as Peter Conrad and Thomas Szasz. They argued that the expansion of medical authority into domains of everyday existence was promoted by doctors and was a force of social control that was to be rejected in the name of liberation. This critique was embodied in now-classic works such as Conrads The discovery of hyperkinesis: notes on medicalization of deviance, published in 1973 (hyperkinesis was the term then used to describe what we might now call ADHD). Medicalization explains a situation which had been previously explained in a moral, religious or social terms now become defined as the subject of medical and scientific knowledge. Many years ago for example some children were deemed and regarded as problematic, misbehaving and unruly. Some adults were shy and men who were balding just wore hats to hide it. And that was that. Nevertheless, nowadays all these descriptions could and possibly would be attributed to a type of illness or disease and be given a diagnosis or medicine to treat it in some cases. Medicalization explains this. Likewise, medicalization has been applied to a whole variety of problems that have come to be defined as medial, ranging from childbirth and the menopause through to alcoholism and homosexuality (Gabe et al. 2006: 59). Furthermore, the term explains the process in where particular characteristics of every day life become medically explained, thus come under the authority of doctors and other health professionals to study, diagnose, prevent and or treat the problem. Originally, the concept of medicalisation was strongly associated with medical dominance, involving the extension of medicines jurisdiction over erstwhile normal life events and experiences. More recently, however, this view of a docile lay populace, in thrall to expansionist medicine, has been challenged. Thus, as we enter a post-modern era, with increased concerns over risk and a decline in the trust of expert authority, many sociologists argue that the modern day consumer of healthcare plays an active role in bringing about or resisting medicalisation. Such participation, however, can be problematic as healthcare consumers become increasingly aware of the risks and uncertainty surrounding many medical choices. The emergence of the modern day consumer not only raises questions about the notion of medicalisation as a uni-dimensional concept, but also requires consideration of the specific social contexts in which medicalisation occurs. In this paper, we describe how the concept of m edicalisation is presented in the literature, outlining different accounts of agency that shape the process. We suggest that some earlier accounts of medicalisation over-emphasized the medical professions imperialistic tendencies and often underplayed the benefits of medicine. With consideration of the social context in which medicalisation, or its converse, arises, we argue that medicalisation is a much more complex, ambiguous, and contested process than the medicalisation thesis of the 1970s implied. In particular, as we enter a post-modern era, conceptualizing medicalisation as a uni-dimensional, uniform process or as the result of medical dominance alone is clearly insufficient. Indeed, if, as Conrad and Schneider (1992) suggested, medicalisation was linked to the rise of rationalism and science (ie to modernity), and if we are experiencing the passing of modernity, we might expect to see a decrease in medicalisation. The idea of medicalization is perhaps related only indirectly to social constructionanism, in that it does not question the basis of medical knowledge as such, but challenges its application. Nettleton continues and states that is draws attention to the fact that medicine operates as a powerful institution of social control (Nettleton 2006: 25). It does this by claiming expertise in areas in life which previously were not regarded as medical problems or matters. This includes such life stages such as ageing, childbirth, alcohol consumption and childhood behaviour moreover, the availability of new pharmacological treatments and genetic testing intensifies these processesà ¢Ã¢â€š ¬Ã‚ ¦ thus it constructs, or redefines, aspects of normal life as medical problems. (Conrad and Schneider 1990 as cited in Nettleton 2006: 25). Medicalization can occur on three different and particular levels according to Conrad and Schneider (1980). The first was explained as conceptually when a medical vocabulary is used to define a problem. In some instances, doctors do not have to be involved and an example if this is AA. The second was the institutional level, institutionally, when organizations adopt a medical approach to treating a problem in which they specialise and the third was at the level of doctor patient interaction when a problem is defined as a medical and medical treatment occurs (as cited in Gabe et al 2004:59). These examples all involve doctors and their treatments directly, not including alcoholism which has other figures to help people such as the AA. The third level was the interactional level and this was where the problem, social problem, becomes defined as medical and medicalization occurs as part of a doctor-patient interaction. Medicalization shows the shifting ideas about health and illness. Health and illness does not only include such things as influenza or the cold, but deviant behaviours. Deviant behaviours which were once merely described as criminal, immoral or naughty before have now been labelled with medical meanings. Conrad and Schneider five-staged sequential process of medicalizing deviant behaviour. Stage one involves the behaviour itself as being deviant. Chronic drunkenness was regarded merely as highly undesirable, before it was medically labelled as chronic drunkenness. The second stage occurs when the medical conception of a deviant behaviour is announced in a professional medical journey according to Conrad and Schneider. A prominent thinker in the idea of medicalization was Ivan Illich, who studied it profusely and was very influential, in fact being one of the earliest philosophers to use the term medicalization. Illichs appraisal of professional medicine and particularly his use of the term medicalization lead him to become very influential within the discipline and is quoted to have said that Modern medicine is a negation of health. It isnt organized to serve human health, but only itself, as an institution. It makes more people sick than it heals. Illich attributed medicalization to the increasing professionalization and bureaucratization of medical institutions associated with industrialization (Gabe et al 2004: 61). He supposed that due to the development of modern medicine, it created a reliance on medicine and doctors thus taking away peoples ability to look after themselves and engage in self care. In his book Limits to medicine: Medical nemesis (1975) Illich disputed that the medical profession in point of fact harms people in a process known as iatrogenesis. This can be elucidated as when there is an increase in illness and social problems as a direct result of medical intervention. Illich saw this occurring on three levels. The first was the clinical iatrogenesis. These involved serious side-effects which were are often worse than the original condition. The negative effects of the clinical intervention outweighed the positive and it also conveyed the dangers of modern medicine. There were negative side effects of medicine and drugs, which included poisoning people. In addition, infections which could be caught in the hospital such as MRSA and errors caused my medical negligence. The second level was the social iatrogenesis whereby the general public is made submissive and reliant on the medical profession to help them cope with their life in society. Furthermore all suffering is hospitalised and medicine undermines health indirectly because of its impact on social organisation of society. In the process people cease to give birth, for example, be sick or die at home And the third level is cultural iatrogenesis, which can also be referred to as the structural. This is where life processes such as aging and dying become medicalized which in the process creates a society which is not able to deal with natural life process thus becoming a culture of dependence. Moreover, people are dispossessed of their ability to cope with pain or bereavement for example as people rely on medicine and professionals. (Illick 1975) Sociologists such as Ehrenreich and English had argued that womens bodies were being medicalized. Menstruation and pregnancy had come to be seen as medical problems requiring interventions such as hysterectomies. Nettleton furthered this notion and discussed this in relation to childbirth. The Medicalization of childbirth is as a result of professional dominance. She stated that the control of pregnancy and childbirth has been taken over by a predominantly male medical profession. Medicine can thus be regarded as patriarchal and exercising an undue social control over womens lives. From conception to the birth of the baby, the women are closely monitored thus medical monitoring and intervention in pregnancy childbirth are now routine processes. Childbirth is classified as a medical problem therefore it becomes conceptualized in terms of clinical safety, and women are encouraged to have their babies in hospitals. This consequently results in women being dependent on medical care. Nevertheless recent studies and evidence have shown that it may actually be safer to have babies at home because there would have been less susceptible to infection and technocological interference (Oakley 1884, as cited in Nettleton 2006: 26) Medicalization combines phenomenological and Marxist approaches of health and illnessà ¢Ã¢â€š ¬Ã‚ ¦ in that it considers definitions of illness to be products of social interactions or negotiations which are inherently unequal (Nettleton 2006: 26). Marxism discussed medicalization and linked it with oppression, arguing that medicine can disguise the underlying causes of disease which include poverty and social inequality. In the process they see health as an individual problem, rather than a societys problem. Medicalization is studied in terms of the role and power of professions, patients and corporations, and also for its implications for ordinary people whose self-identity and life-decisions may depend on the prevailing concepts of health and illness. Once a condition is classed as medical, a medical model of disability tends to be used rather than a social model. It constructs, or redefines, aspects of normal life as medical problems (Nettleton 2006: 26). Medicalization has been referred to as the processes by which social phenomena come to be perceived and treated as illnesses. It is the process in by issues and experiences that have previously been accounted for in religious, moral, or social contexts then become defined as the subject of scientific medical knowledge. The idea itself questions the belief that physical conditions themselves constitute an illness. It argues that the classification and identification of diseases is socially constructed and. It has been suggested that medicine is seen as being instilled with subjective assumptions of the society in which it developed. Moreover, it argues that the classification and identification of diseases is socially constructed and, along with the rest of science, is far from achieving the ideals of objectivity and neutrality. The medical thesis has much to recommendà ¢Ã¢â€š ¬Ã‚ ¦including the creation of new understanding of the social processes involved in the development and response to medical diagnosis and treatment To understand the level of social power that the medical community exercises through medicalization, Conrad explains that physicians have medicalized social deviance. They accomplish this by claiming the medical basis of matters such as hyperactivity, madness, alcoholism and compulsive gambling [Conrad, p 107]. By medicalizing social matters, medical professionals have the power to legitimize negative social behavior, such as the case of suspected killers in judicial courts who claim temporary insanity and are, therefore, exonerated on medical basis [Conrad, p 111]. In extending this concept, the Endocrine Society may have medicalized social deviance in men who reduce their work motivation or become characteristically unpleasant because they are experiencing andropause. In effect, despondency in older men might become an indicator of male menopause rather than a possible indicator of social deviance. Physicians also play a direct and significant role in the medicalization of social experiences. In analyzing the doctor-patient interaction of medicalization, Kaw argues that medical professionals have medicalized racial features by encouraging cosmetic surgery among Asian American women, for example, in order to avoid the stereotypical physical features of small and slanty eyes that are often associated with passivity, dullness and lack of sociability [Kaw, p 75]. Kaw asserts that plastic surgeons use medical terms to problematize the shape of their eyes so as to define it as a medical condition [Kaw, p 81]. Their use of technical terms and expressions should be questioned, especially since the power of such language influences Asian American women to pursue cosmetic surgery, when it is not necessary [Kaw, p 82]. Analogously, the Endocrine Society medicalized testosterone deficiency by defining it as Andropause; this helped perpetuate the notion, among older individuals, that if the y lack sexual drive or sense depression and fatigue, they should seek medical attention because they are experiencing an acute medical condition rather than a stage in the physiological cycle. The role played by the health care structures in medicalizing conditions is enhanced by that of the pharmaceutical industry. In order to achieve implementation of a drug in the market, the medicalization of a problem is critical [Conrad, p 111]. Once a medical definition for male menopause was established, the pharmaceutical company further medicalized the problem by launching strong advertisement campaigns aimed at older men and physicians alike, so as to popularize the drug among the general public and medical community [Groopman, 2002]. In a Time magazine advertisement, the industry appealed to the emotions of older men by linking low sex drive to the decline of testosterone levels rather than to a life process [Groopman 2002]. In this manner, the pharmaceutical industries profit based ideology facilitates the medicalization of testosterone deficiency by popularizing conditions that may be exceedingly common among health product consumers. Medicalization also changes patients ideologies of biomedicine and leads them to believe that biomedicine must not only offer cure for illnesses, but also offer life enhancements. Similar to the way that impotence and hair loss was medicalized by promoting drugs like Viagra to enhance sexual performance, and solutions like Rogaine for hair re-growth, male menopause has been medicalized because it causes low sex drive among other general symptoms [Groopman, 2002]. As a consequence, older men will opt to not only seek but demand life enhancements achievable through medicine disregarding the fact that such treatments can be detrimental to health. In fact, Groopman states that known side effect of testosterone therapy include abnormal enlargement of the breasts, testicular shrinkage, congestive heart failure and enlargement of the prostate gland [Groopman, 2002]. Medicalizing a problem can be harmful and deadly, yet medical professionals perpetuate this dangerous behavior by medicalizing conditions that patients may seek to treat for their personal wellbeing It is important to realize that medicalization is not merely the result of medical imperialism but rather the interactive process that involves society and the health community; [Conrad, p 115]. It includes patients and doctors alike. Nonetheless, awareness of the mechanisms by which the medical community affects society is important because medicine pertains to all health consumers. Male menopause only serves as one of the many examples of life experiences that have become medicalized by the healthcare community. Concluding this essay, the concept of medicalization started with the medical dominance which involved the increase of medicines influence and labelling over things regarded as normal life events and experiences. However in recent time, this view of a submissive lay populace, in thrall to expansionist medicine, has been challenged. As a consequence, as we enter a post-modern era, with increased concerns over risk and a decline in the trust of expert authority, many sociologists argue that the modern day consumer of healthcare plays an active role in bringing about or resisting medicalization. Furthermore Such participationà ¢Ã¢â€š ¬Ã‚ ¦can be problematic as healthcare consumers become increasingly aware of the risks and uncertainty surrounding many medical choices. Moreover the emergence of the modern day consumer not only raises questions about the notion of medicalisation as a uni-dimensional concept, but also requires consideration of the specific social contexts in which medical isation occurs (Ballard and Elston 2005). In addition they suggest that as we enter a post-modern era, conceptualizing medicalisation as a uni-dimensional or as the result of medical dominance primarily is insufficient.

Tragedies While Climbing Mount Everest Are Caused by Human Error Essay

Tragedies While Climbing Mount Everest Are Caused by Human Error Especially in terrible weather, every second counts while nearing the top of Mount Everest on an expedition. A step in the wrong place or a rope hooked to the wrong crag may send a climber falling thousands of feet into a deep crevasse. Turning an oxygen level the wrong way may leave the air non-breathable to a climber after a few short minutes. These errors happen every season on Everest, no matter what the conditions are. Whether errors in judgement or just simple mistakes, accidents on Mount Everest are caused by human error. During pushes up the mountain, it is easy for climbers to make subtle decisions that may have grave consequences later on the hike. The climb in May 1996 provides a good example of an accumulation of such mistakes. The most obvious lapse in judgement appeared when the guides of the Adventure Consultants and Mountain Madness expeditions, Rob Hall and Scott Fischer, respectively, did not force climbers who had not reached the summit to turn around at the designated time. Fischer passed a few of his clients while descending but allowed them to continue to the top. The final client reached the summit at 4:00 P.M., a full two hours after the designated turn-around time. Unfortunately for those climbers who kept pressing for the peak, a storm arrived around 4:30 P.M. and caused blizzard conditions. If climbers had retreated by 2:00 P.M., they may have had a much better chance to survive. Other climbers later speculated that the two guides wanted to give those who had previously climbed to just short of the summit time to reach the top on the 1996 attempt; unfortunately, the reinforced push cost those clients their lives. Even the Sherpas, who were renowned for their experience and knowledge of climbing Everest, made costly errors that led to even more tragedy in the spring of 1996. During the morning of the ascent, sirdar Ang Dorje refused to fix the ropes for the other climbers because Sherpas from the Mountain Madness team were not willing to help and "apparently, he was tired of doing more than his fair share." (ITA, 183-4) Ultimately, four climbers had to advance in front of the groups and create paths, resulting in the loss of valuable time for all parties involved. Meanwhile, at Camp Four the Sherpas designated by Rob Hall to help in the case of any emergen... ... because he believed Scott Fischer would have benefited from the publicity of getting such a celebrity to the top of the peak. Lopsang reasoned, "Scott wants all members to go to summit, and I am thinking Sandy will be weakest member...so I will take her first" (qtd. in ITA, 178). The task left Lopsang visibly exhausted for the majority of the climb after that point. Without exerting that much physical effort, Lopsang may have been able to help other climbers during the tragedy. He could have shown his devotion to Fischer by escorting him down the mountain when the guide became too weak to move on his own. Because of his inability to help on the descent, Lopsang contributed to the amount of human error that occurred on the peak. Human error, including lapses of judgement and simple physical mistakes, causes the tragedies on Mount Everest to occur. The horrible timing of the blizzard in 1996 took many of the climbers in the Mountain Madness and Adventure Consultants expeditions by surprise. Unfortunately, the climbers would have had a much better chance of being safe at Camp Four during the blizzard if they had followed their own predetermined plans while ascending the mountain.

Enterprise Project Management :: essays research papers

Successful organizations must manage resources and control the diverse range of projects operating within their systems at any one time. To be successful in the current business climate, organizations need to focus on how to manage the many competing requirements for resources. Conflicting resource requirements across multiple projects and corporate priorities not centrally managed usually are grounds for failure. I believe that a properly organized enterprise project office is the formula for successful project implementation. This paper briefly outlines what I feel is the main philosophy of the project office and two functions it can provide.   Ã‚  Ã‚  Ã‚  Ã‚  The main philosophy of the project office is to provide the organization with a single point of enterprise project planning and control. The project office supports all levels of management by monitoring all current projects in an integrated form. It stores all relevant data and disseminates information to all the various managers involved in all projects. It is the only office that has a global view of all the corporate projects and their history.   Ã‚  Ã‚  Ã‚  Ã‚  One function the project office can provide is assistance with resource availability for the project managers and project teams. As resource requirements and assignments are submitted to the project office, that information can be entered into an enterprise project database. This gives the project office the ability to not only track resource allocations for a single project but also determine the assignments and constraints of resources throughout the organization. Without this big picture, project impacts caused by resource constraints are difficult to determine.   Ã‚  Ã‚  Ã‚  Ã‚  Another function the project office can provide is maintaining the “issues'; log. The project manager and possibly functional managers raise issues when changes to the project scope occur, or when changes and problems occur outside the control of the project management team. The project office collects this information and performs various “what if'; scenarios. They then can determine the impact on schedule, resource availability, and budget for that project and the organization as a whole.

Sun Also Rises Essay -- essays research papers

The Sun Also Rises The novel starts out when Jake Barnes, Frances Coyne, and Robert Cohn are dining together. Jake suggests that he and Cohn go to Strasbourg together, because he knows a girl there who can show them around. Frances kicks him under the table several times before Jake gets her hint. After dinner, Robert follows Cohn to ask why he mentioned the girl. He tells Robert that he can’t take any trip that involves seeing any girls. Robert gains a new confidence when he returns from a trip to New York where the critics praised his first novel. Women threw themselves at him, and he also won several hundred dollars playing bridge with his New York connections. He has also been seized with a desire to go to South America. He feels that he is not living his life to the fullest, and he unsuccessfully tries to persuade Jake to go with him, offering to pay for everything. Jake tells him that only bull-fighters live their lives to the fullest. But Jake just tells him that he can’t escape his misery by moving from one place to another. While sitting alone in a cafe later that evening, Jake catches the eye of a pretty girl named Georgette. Jake thinks it would be nice to have dinner with someone, so they take a cab to find a restaurant. Georgette makes a pass at him, and Jake explains that he got a wound in the war that makes it impossible for him to have sex. They agree that the war was a horrible thing, and that it never should have been fought. When they get to the restaurant, some of Jake's friends see him and invite him to a dancing-club with Georgette. Lady Brett Ashley arrives with a group of men that are wearing jerseys. Cohn asks Jake to have a drink, and Brett joins them. Cohn immediately becomes infatuated with her, and tries unsuccessfully to persuade her to dance with him. But Jake and Brett end up leaving the club together. Once they get into a taxi, Brett tells Jake that she is miserable. Jake kisses her, but she tells him to stop. They love one another, but Brett won’t have a romantic relationship because Jake can’t have sex. They go to a cafe to drink. When they get there, they meet some acquaintances, and get introduced to Count Mippipopolous. Jake leaves to return home for the ... ...ean de Luz to drop Mike off. Jake says good-bye to Bill at the train station in Bayonne. Then Jake takes a train to San Sebastian. Not long after he gets there, he gets two telegrams, one forwarded from Paris and one forwarded from Pamplona. They are both from Brett. She wants him to come to Hotel Montana in Madrid because she’s in trouble. When Jake gets to Madrid, Brett greets him with a kiss. She called Jake because she was not sure if she could make Pedro go away, and she did not have money to leave. Pedro offered her money, but she would not take it. He wanted to marry her, so she would not leave him. She left Pedro because she did not want to ruin him. She wants to go back to Mike. Brett and Jake go to a bar and have several martinis before having dinner in a nice restaurant with several bottles of wine. She begs Jake not to get drunk. She assures him that he will be all right. They get a taxi to drive around town. Jake puts his arm around her, and Brett says, "Oh Jake, we could have had such a damned good time together." Jake replies, "Yes, isn't it pretty to think so?" And that’s how the book ends.

Marketing Segmentation Essay

The selection of segmentation method and a doctor’s diagnosis are similar in that they both use a process of elimination to narrow down the field to find the correct product for the customer, or diagnosis for a patient. The doctor begins with a series of questions, and basic testing to â€Å"start segmenting the market†, once the doctor has a better understanding of the possible ailments, the â€Å"product mix† is identified and she is able serve the customer/diagnose the problem. A general doctor begins his assessment with more of a mass marketing effort, meaning there is a huge width and depth of possible diagnosis, but once she is able to narrow down the field she begins to segment. Whereas a specialist, i.e. dermatologist is already working in a segmented market and has the ability to better understand potential and actual customers, from the get. In both cases segmentation helps the doctor to better understand their market and serve their customers well. Describe a products consumer product type and the associated market mix considerations. Clinique even better clinical dark spot remover is a specialty product that I recently purchased. I was willing to purchase this product at a high cost based on the reputation of the brand and the promotional promises of reducing age spots. I immediately thought this product would work because it was Clinique. The marketing mix for this product all fall within the specialty product category. The product is a luxury item, it is more expensive than your average corrective cream, you can only buy it in department stores and the promotion stresses brand status. I would guess this product’s target market is women in their mid-thirties to mid-fifties, above average income, concerned with their health and moderately active. Product – Luxury product Price – Expensive Place – Limited and exclusive, few outlets per market Promotion – Targeted communication, stress brand stratus. â€Å"Price Sensitivity Effects†. 1.Unique Value Effect – A Rolex watch has low price sensitivity and is a product in which the unique attributes of the product are highly valuable. 2.Switching Cost Effect – High costs incurred if switch is made to a different product (low price sensitivity). An example of the switching cost effect with low price sensitivity my bi-annual switch from one Cable Company to their competition. No costs are incurred for me, and the competition typically bends over backwards to get my business. 3.Difficult Comparison Effect – Kodak vs. Nikon would be an example of difficult comparison effect, both brands are reputable and the projects are at a higher price point. I would be more price sensitive when purchasing because they are both great. The brand is known as reputable and comparisons are easy to make, (high price sensitivity) 4.Price-Quality Effect – price used as a signal in judging quality (low). When I purchase soda, I go for the lowest price and look for a sale. 5.Shared-Cost Effect – others will pay for a large portion of the cost of the product. If my company helped to pay for my MBA I would be less sensitive to the pricing, because I wouldn’t have to shoulder the burden of the whole cost.

Computing Goes Green

Gregorio, Marie Grace M. INFOMAN Midterm Exam KTD, Prof. Raymond L. Ganotice PART 1: CHAPTER 5- Computing Goes Green 1. What business and social problems does data center power consumption cause? >>Problems caused by Data Center Power Consumption: BUSINESS PROBLEMSSOCIAL PROBLEMS 1. Electricity consumption doubled1. More servers, more emission of carbon footprints 2. Very high cost for cooling data centers 2. Some materials used are environmentally 3. Heat generated from the servers causes hazardous when not properly disposed equipment failure . What solutions are available for these problems? Which are the most environment-friendly? >> Solutions that are available for data center problem are: a. Use of Hydroelectric power as a source of electricity b. Replacement of copper wiring to light pulses on microprocessors c. Use of thin computers which are very basic terminal machine that consumes significantly less power than normal computers d. Server Virtualization e. Muticore Processor The most environmental-friendly solutions stated above are virtualization and the use of thin computers because both reduce power consumption. Virtualization which creates higher utilization of computer results to fewer data centers therefore electricity consumption is reduced. It is the most efficient means for a cost effective greener computing. On the other hand, the use of thin computers which are directly connected to servers consume significantly less power than normal computers. 3. What are the business benefits and cost of these solutions? >> Majority of these solutions reduces the consumption of electricity because data servers are utilized to its full capacity therefore operating cost on ata servers are reduced also. As stated in the book, cost reduction ranges from 10% to 25% with the use of new solutions. 4. Should all firms move toward green computing? Why or why not? >>Yes, all firms should embrace computing green because our mother earth is now very much destroyed with so many pollutants produced daily. Awareness on how we can lessen this is very important and one of this is computing green which in a way can minimize environmental impact and improve power efficiency.