Magic Innovative Future Marketing Trends â€Myassignmenthelp.Com

Question: Discuss About The Magic Innovative Future Marketing Trends? Answer: Introduction The research is developed with an aim to answer the key question regarding Is the emotional behaviour of the consumer affected by scent marketing strategy of branded products through a social networking site XYZ? This research focuses upon how various products like grocery products, luxurious perfumes, home accessories, bakery products stores encourages and creates an impulse on the consumers to increase its sales for the above stated products. Scent marketing is a concept in which the adequate atmosphere filled a unique smell triggering the senses like listening good music will create an impulse in the consumer to experience a music store (Henshaw, 2013). A distinct smell of caffeine in the Starbucks combined with fresh smell of baked food and soft music will attract the customers to taste different flavours of coffee. A cosmetic shop in the retail chain store with a flavoured and fruity smell of various crmes, body lotions and makeup wears may catch the consumers senses affecting t he brain in such a way that it deeply impacts the thoughts processed both emotionally and through intelligence. It creates a delightful memory which creates an urge and the consumer wants to indulge into experiencing that product to get satisfaction. In this research, suggestions have been given on ethical ways the positive and negative comments should be posted by the XYZ networking site for various brands of products available. If the comments on XYZ site are posted and promoted in such a manner that it persuades the user to feel exactly how it is to experience the product, then the response of the user will be positive. This can be supported with an example like if XYZ posts a strong comment for promoting a cosmetic brand of the retail store which forces the consumers emotions to feel the real experience just by reading that punch line, then the consumer would comment and react positively (Miles, 2013). However, if the advertised punch line is triggering negative emotions for e.g. The only drama is about spending money on the face then it can hurt the users economics negatively. This research strongly covers ethical grounds the XYZ should comply with in order to influence the user or consumers while promoting a particular prod uct of a specific brand. Usually instances are such that communication through videos, photos, tag lines, comments and stickers showing emotions is done to promote any specific brand. For e.g. Lakme fashion week event invites Pretty moms for its fashion contest in ABC city. In this Pretty moms is creating a push on the ladies mind to be appealing and participate. Description of a particular brand to promote it should be in a way that it alters the emotions and memories severely rooted in a positive way. It gives them an everlasting virtual experience and helps them make a perception about the quality of the product. Literature Review This research is a collective summary of the existing theories and published interpretation of a particular topic. The aim is to find ways for XYZ social networking to influence the users emotionally with the help of scent marketing. This would further identify the ways in which users update their news feed pages and get emotionally involved with a particular brand. This involvement could be both in negative and positive ways (Alderson, 2017). Secondary research is synthesising and interpreting the existing researches already been carried out so that better comparison between various understandings given by writers can be done and results can be revealed. The XYZ networking needs to be responsible towards the perceived reactions of the individuals of any activity or comment posted by them for promotion. According to Berkhout (2015), the various combinations of smells when described in the form of images like baby powder images showing that it has a soothing distinct smell with depicting it with flower images will influence the mother users to create an impression about how it is to use baby products. The site XYZ, in order to create an impulse on the users should use pictures which compliment the products and give a real experience in forming a perception to the user about the product. In this way, it will alter the emotions in the right direction both for the user and company by increasing its sales and brand image. On the other side, XYZ networking would also gain a competitive edge over other networking sites and it will gain popularity by not being criticized for any disrespectful tampering of users emotions. In addition the users will comment and give positive reviews (Berkhout, 2015). In support of this, Alderson (2017), states that scent technology is used as a tactic for marketing companys product. The consumer is persuaded and induced with an impulse visually too just similar to smelling a particular aroma. For e.g. a graphic of Cadbury melted chocolate accompanied with a perfume product would give the user a sensation in which it can imagine the real experience just by seeing the graphic. XYZ as a networking site may alter the users emotions by commenting upon the companys graphic using words which arouse the seductive emotions of the users. This will give the users an idea about the aroma just by reading the description of the comments used for promoting a product. In relation to this, there are other readers also getting influenced who are friends of the users. This engages many readers unfamiliar with the product to get acquainted with the help of reading just the replies of the users. This too can be explained with the help of an example of promoting a new car by XYZ networking through an image and description which defines that the car is new. The image could be of a car perfume from Scent Air with a description Fresh odour eliminator which helps the user and reader friends to form a picture of the smell in its mind and further visualise that the car is brand new. The impact of this would be users getting positively influenced which will further strengthen XYZ network and Cars sales (Alderson, 2017). Research Question and Objectives This research program aims and intends to identify the ways XYZ networking company can practice to create an impact on the behavioural sensibilities in a psychological manner. This impact is created to influence the users emotions keeping in mind the ethical standards to avoid any negative consequences in terms of integrity, privacy and confidentiality (Tourtoulou, and Badoc, 2013). The question which will be answered with the help of this research programme will be Is the emotional behaviour of the consumer affected by scent marketing strategy of branded products through a social networking site XYZ? This relates to the objectives outlined for finding the purpose of the research program. The objectives of a research identify answers to the main problem of the report. When these are achieved, it is definite to get an answer to get the main outcome. These objectives are To acquaint and familiarize the moral concerns of the scent marketing business through XYZ networking. To reveal the emotional influence created on the consumers in order to persuade them to give positive or negative reactions in terms of likes, negative comments, sharing negative feelings of happiness and anger to give a negative feedback (Pelosi, 2016). To find the reactions of consumers after they are being influenced psychologically and when they are aware that their emotions have been tampered. Research Methodology and Methods Research methodology focuses on identifying techniques to address the research problem. Various methods are applied to explore the current questions and issues which are needed to answered to reach to the solution of the main problem of the research programme (Bradford and Cullen, 2013). Research design In this section the method used is applied research in which already practiced and tested theories and knowledge is used to support a particular purpose. There are various other designs of research like exploratory, explanatory and descriptive research. The design used in this report is applied research (Ritzer, and Dean, 2014). Research Approach The approach of the research carried out in this report would be qualitative approach which signifies the different unique perceptions and reasons for these perceptions. This approach is used because our research question deals with emotional problems and alteration of feelings which are completely based on perceptions. It is not possible to estimate the extent to which emotions are hurt or delighted. The research would be supported by various ideas and literatures which best address the issues of concern in the report (Bryman and Bell, 2015). Since the research is secondary, it will not include interpretation of the findings in a new form carried out for the first time. It will be based on the proven findings and literatures already been carried out so that they serve as a good evidence of our research program. Ethical consideration In order to overcome any sort of unacceptable activities, which might take place by the networking site and identify the answers to the three research objectives so that our main aim and main research question is answered the following suggestions are made. There is no use of sampling methods and techniques as this proposal is entirely based upon the Secondary research. Taking help of methods like surveys, interviews and observations etc. are a part of retrieving the first hand information through primary research. However, the research objectives are addressed taking help of theories, beliefs and literature already published by renowned authors. The issues which will be taken care of in order to answer the main research question and research objectives are as follows: The privacy of the participants should be maintained to ensure ethical conduct of the XYZ networking company. Role confidentiality plays, taking into consideration the participants who are getting affected by scent marketing. Importance of honesty while revealing any kind of comment or information on a particular product (Rajagopal and Castano, 2015). Implications deception could have on the emotions of the participants. Importance of Non-discrimination when promoting a service through XYZ networking and the impact of psychological influence it creates if discrimination happens. In support of the first point Stieler (2017), states that it is very common that the users complete information is accessed by the networking company to get onto a new page for processing an app. There are fun game apps through which results are retrieved with the help of brand image for e.g. how much pretty Lakme girl are you? Now, since XYZ site has commented upon an individuals looks through a well renowned established brand then it will access complete sensitive information like age, gender, sex, name, and profile picture. This information is used by the XYZ to create an influence emotionally on the participant by commenting on looks in the result. Therefore, it is the responsibility of the XYZ site to keep the sensitive details of the user protected. There may be instances when user might get a wrong image about XYZ misusing the personal details to get results of the applications (Stieler, 2017). Similarly Ryan (2015), supports that confidentiality concerns has a vital role in the impact it creates on the users. There are certain games which are too revealing. They need to be played in such a manner that the user might get hurt internally. There are comments which say forgotten the date when your friend was born? Mark the date on birthday calendar. Now, this statement may hurt the user whose birthday it is in a way when his friends do not wish him due to any reason. He may feel offended by the word forgotten. Therefore, it is important for XYZ Company to carefully design its reminders which have a positive impact on the users. Also, it maintains the confidentiality and emotions of the users using the networking site (Ryan, 2015). In addition Reamer (2013), states that honesty is essential to gain the users trust. It also includes deception, which means any act displaying wrong information to the user may mislead the participant. XYZ networking will play a significant role as an influencer to create more followers or less number of followers for any event. This means that audience usually creates an impression quickly to what the site is posting and hence it is important that any action posted is fully accurate and the opinion on any event is completely honest. As it is this action which creates a push in consumers mind to give a reaction and make changes in updating its page on the social networking site. For e.g. if an emotion sticker depicting an emotion of luxurious or exclusive is posted by XYZ for any Jewellery item from a recognised brand, then it will create an image of artistic and authentic experience. The user will trust that brand and follow the page of that particular brand. Therefore, before comm unicating any message XYZ should ensure that the particular emotion is honest and does not intend to mislead the user (Reamer, 2013). Adding to the final point, Ryan (2015), supports that Bias and antidiscrimination is very essential conduct for XYZ in order to avoid any conflict on the social media. If there is any wrong tweet posted, which is partial with respect to a particular religious or political thought then the result will bring conflict amongst various users. Supporting a particular law endorsed by the government or sending any opinion against it may cause controversies among the followers. XYZ needs to be extra cautious and verify the message before sending it out in the public (Ryan, 2015). Action plan S. no. Tasks accomplished Time spent Explanations A Determining the subject on which research is to be carried 1 week In this step, the idea was generated for the topic to be researched. B Searching the source of information gathering the information 2 weeks Next, various published articles, literatures, readings from books and excerpts were searched. C Comparing the information finding recommendations 1 week In the end, analysis was done by properly comparing the authors in support and against the research topic. Also, conclusion was derived from recommending the ways XYZ site should work. Gantt chart This is the representation of the plan of action in a graphical manner S no. Tasks Accomplished Time Spent No. of weeks 1 2 3 4 1 Determining the subject on which research is to be carried 1 week 2 Searching the source of information gathering the information 2 weeks 3 Comparing the information, finding recommendations 1 week Sampling Methodology and discussion of the data Out of the vast availability of literatures and readings already published by recognized authors, this research focuses upon the youth users who usually are internet savvy. The selection of the sources has been done through random sampling. In this sampling method, out of many articles and books published, a sample is selected in random way being unbiased for a particular opinion given by the author. The targeted youth participants using networking sites have been inspired to a huge extent. They easily get into the trap of the tactics even if they are not given an opportunity to recognize the intent of the site. The intent could be both to create a push on the users mind negatively and positively. It has been interpreted from the available data that social media is practicing this technique to management and bring in innovation in their way of working (Cross, 2013). However, this has impacted in creating nostalgic memories on the youth users and their emotions are being tampered. Als o, social media is trying new techniques so that they can observe the extent to which they can pursue their attempts to create an impulse on the users mind (Georges, Tourtoulou, and Badoc, 2013). Validity and Reliability The particular research programme is appropriate and valid in all respects and the teachings supported by the literature are taken from already published articles and books written by well-educated academicians (Pfeffermann, Minshall, and Mortara, 2014). This information is supported by authentic sources and is entirely based upon secondary method of research. The findings from the teachings are free of plagiarism and are reliable. Different ideas from published and checked sources are incorporated with the research objectives in order to address the research question. There are questions which are answered enhancing XYZ sites ethical conduct in practicing its techniques on the users to influence their emotions positively and avoiding any negative impact. The answers and research is based upon the teachings of the authors and ideas genuinely related to the particular topic of research (Song, 2016). Limitations There are certain shortcomings XYZ networking site must take into consideration in order to ensure the security and sensitivity of the participants which are: there is no control over the timing of the updates. In case any update is made publically to spread awareness for a particular new technique XYZ has started then it might get out dated within seconds. There is less control in providing the correct timing to the update so that it is well spread. Therefore, whatever posted must be easy, simple and effective so that it is easily understandable and quick to practice (Petersen, Person, and Nash, 2014). Ethical practices must be the highest priority to gain trust of the users on XYZ site even if it is influencing and creating an emotional push on consumers mind about a service, idea or a product. The privacy and confidentiality must be up to the mark. Any statement made must take into account the negative consequences it can create on the users emotions. Lines or automated reminders for events, anniversaries and special occasions must not create an impression of insecurity, discrimination and bias amongst the users (Babin, and Harris, 2015). Recommendations Through this research proposal XYZ will get a detailed knowledge about various ways to indulge into activities which are for the user betterment in the perception of participants. Once the aim to convince the user is achieved then sustaining in the market becomes easy. There are a few suggestions which will give XYZ an opportunity to recognize the needs of the user to influence them which are: the behaviour of a participant should not be offensively affected. For this the user must be given a chance to get familiarized about the attempt XYZ is going to make in the near future (Lindstrom, 2005). In addition, the users must not feel that they are introduced with methods which are manipulating for e.g. if there are applications designed by XYZ company which allow the users to get into the trap of a financial risk promising lucrative prizes then results may always not be in users favour. This will make them feel deceived and manipulated. If the site needs to gain a competitive edge, then the tactics used by XYZ to influence them emotionally should be in correct direction not causing a feeling of dissatisfaction. References Alderson, M. 2017. The Scent of You.US: HarperCollins, p.1. Babin, B. J., and Harris, E. 2015.CB7. US: Cengage Learning, p. 7. Berkhout, Constant. 2015. Retail Marketing Strategy: Delivering Shopper Delight. UK: Kogan Page Publishers, p. 7. Bradford, S., and Cullen, F. 2013. Research and Research Methods for Youth Practitioners. UK: Routledge. Bryman, A., and Bell, E. 2015. Business Research Methods. UK: Oxford University Press. Available from:https://books.google.co.in/books?id=l7u6BwAAQBAJprintsec=frontcoverdq=Business+Research+Methods+book+by+bryman+and+bellhl=ensa=Xved=0ahUKEwjpzYSPzMLWAhVHYo8KHWS_BDUQ6AEIJTAA#v=onepageq=Business%20Research%20Methods%20book%20by%20bryman%20and%20bellf=false [ 22 September 2017]. Cross, M. 2013. Social Media Security: Leveraging Social Networking While Mitigating Risk. US: Newnes, pp. 93-94. Available from: https://books.google.co.in/books?id=cyzbAsm7FMYCprintsec=frontcoverdq=Social+Media+Security:+Leveraging+Social+Networking+While+Mitigating+Risk.+by+crosshl=ensa=Xved=0ahUKEwjCtqSxzMLWAhWJrY8KHXzHBkQQ6AEIJTAA#v=onepageq=Social%20Media%20Security%3A%20Leveraging%20Social%20Networking%20While%20Mitigating%20Risk.%20by%20crossf=false [ 22 September 2017]. Eldon, L. 2013. operations and Social Networking: Utilizing Social Media to Engage Consumers: Utilizing Social Media to Engage Consumers. US: IGI Global. Georges, P.M., Tourtoulou, A. B., and Badoc, M. 2013.Neuromarketing in Action: How to Talk and Sell to the Brain. UK: Kogan Page Publishers, pp. 9-12. Henshaw, V. 2013.Urban Smellscapes: Understanding and Designing City Smell Environments. UK: Routledge. Light, B. 2014. Disconnecting with Social Networking Sites. Germany: Springer. Available from:https://books.google.co.in/books?id=IVSoBAAAQBAJpg=PT31dq=Disconnecting+with+Social+Networking+Sites+by+lighthl=ensa=Xved=0ahUKEwjN-c_TzMLWAhXF6Y8KHadmCasQ6AEIJTAA#v=onepageq=Disconnecting%20with%20Social%20Networking%20Sites%20by%20lightf=false [ 23 September 2017]. Lindstrom, M. 2005. Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight Sound. UK: Kogan Page Publishers, pp. 20-22. Available from:https://books.google.co.in/books?id=UtJbCgAAQBAJprintsec=frontcoverdq=Brand+Sense:+How+to+Build+Powerful+Brands+Through+Touch,+Taste,+Smell,+Sight+%26+Soundhl=ensa=Xved=0ahUKEwjG_7DzzMLWAhUJsY8KHZf2D1UQ6AEIJTAA#v=onepageqf=false [ 22 September 2017]. Miles, J. 2013. YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience. US: McGraw Hill Professional, pp. 16-17. Available from: https://books.google.co.in/books?id=1n8lAgAAQBAJprintsec=frontcoverdq=.+YouTube+Marketing+Power:+How+to+Use+Video+to+Find+More+Prospects,+Launch+Your+Products,+and+Reach+a+Massive+Audiencehl=ensa=Xved=0ahUKEwjykNOgzcLWAhVIq48KHXi6CSUQ6AEIJTAA#v=onepageq=.%20YouTube%20Marketing%20Power%3A%20How%20to%20Use%20Video%20to%20Find%20More%20Prospects%2C%20Launch%20Your%20Products%2C%20and%20Reach%20a%20Massive%20Audiencef=false [ 21 September 2017]. Pelosi, P. 2016. On the Scent: A Journey Through the Science of Smell. UK: Oxford University Press, pp. 5-6. Petersen, L. B., Person, R., and Nash, C. 2014. Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. US: John Wiley Sons, p. 176. Peterson, L. B., Person, R. and Nash, C. 2014. Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. US: John Wiley Sons, pp. 157-158. Pfeffermann, N., Minshall, T., and Mortara, L. 2014.Strategy and Communication for Innovation. Germany: Springer Science Business Media, pp. 195- 200. Rajagopal and Castano, R. 2015. Understanding Consumer Behavior and Consumption Experience. US: IGI Global, pp. 2-3. Reamer, F. G. 2013. Social Work Values and Ethics. US: Columbia University Press, p. 189. Available from: https://books.google.co.in/books?id=FZc7AAAAQBAJprintsec=frontcoverdq=Social+Work+Values+and+Ethics.hl=ensa=Xved=0ahUKEwj05eTczcLWAhUHK48KHbs-DHkQ6AEIJTAA#v=onepageq=Social%20Work%20Values%20and%20Ethics.f=false [ 22 September 2017]. Ritzer, G., and Dean, P. 2014. Globalization: A Basic Text. US: John Wiley Sons, pp. 386-400. Available from: https://books.google.co.in/books?id=CumNBQAAQBAJprintsec=frontcoverdq=Globalization:+A+Basic+Texthl=ensa=Xved=0ahUKEwi8g9OBzsLWAhUHK48KHbs-DHkQ6AEIJTAA#v=onepageq=Globalization%3A%20A%20Basic%20Textf=false [23 September 2017]. Riva, G., Wiederhold, B. K., and Cipresso, P. 2015. The Psychology of Social Networking Vol.1: Personal Experience in Online Communities. Germany: Walter de Gruyter GmbH Co KG, pp. 4-5. Ryan, D. 2015. Understanding Social Media: How to Create a Plan for Your Business that Works.UK: Kogan Page Publishers, pp. 227-232. Scheve, C. V., and Salmella, M. 2014. Collective Emotions: Perspectives from psychology, philosophy, and sociology. UK: OUP Oxford. Scott, D. M. 2017. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. US: John Wiley Sons. Song, A. 2016.Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform. US: Abrams. Stieler, M. 2017. Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Germany: Springer. Tettegah, S. 2016. Emotions, Technology, and Social Media. US: Academic Press, p.4.

Throughout history Writers have been writing fictional novels based on Essay Example For Students

Throughout history Writers have been writing fictional novels based on Essay real historical events. The Godfather by Mario Puzo is such a book in which Puzo portrays Mafia life and business starting at the late 40s. The Corleone crime Family in this novel is shown having troubles with the other organized crime syndicates concerning drugs. Many of the other families are pushing the idea of joining the narcotics market, however the Corleones do not want to intervene in such a disagreeable business. Much tension forms as mobster wars starts within the syndicates and most favor drugs. My purpose of this paper will be to analyze whether Mario Puzo the author of The Godfather , represents an accurate portrayal of narcotics as a major part of Mafia business. As the demand for illegal narcotics rose in the United States, it was the Mafia who would jump on it as they did all other illegal activities, such as gambling operations, prostitution, extortion, and loan sharking. The whole drawback to this was, from where could they get it. Depending on what it was, it had t o be found and brought in from over-seas. From Ecuador they could obtain opium poppies with which to make heroin, and virtually unlimited supply of coca leaves, with which to make cocaine from Bolivia and Peru. Plus their smuggling routes and expertise were solidly established. Hence, the first drug laboratories were established in Medellin, supposedly with Mafia money (Eddy and Hugo, 45). The New York Mafia as well as other American crime families, would buy the drugs from Colombian drug lords. One of the major Colombian syndicates- commonly referred to as the Medellin Cartel. As opposed to actuality, in the Godfather, poppies, mainly used to make heroin would be ha! rvested from Turkey (not the major supplier of opium in the 40s and 50s), then processed into heroin in Sicily. Drugs have been appealing to any crime syndicates since the Chinese crime world that started way back in the 1800s. Opium was the number one wanted drug as wars started by the Ching Dynasty in 1839 to stop th e illegal importation by smugglers form Britain (Britanica, 552). But why wouldnt any crime syndicate want to invest in illegal drugs as portrayed in The Godfather? Heroin these days for example, has been estimated that for approximately four hours each day three hundred sixty five days a year, four hundred dollars worth of heroin is sold every minute on one hundred and fifteenth street New York City resulting in a financial exchange amounting to twenty four thousand dollars an hour, ninety six thousand a day and six hundred seventy two thousand dollars a week. Annual gross sales of heroin alone exceed thirty billion a year.(Messerchmidt, Piers, 220). Of course many Mafia families would want to wager into such a profitable business as portrayed in The Godfather, the same is true about real life. However, in most crime families including the five New York families drugs were considered to be, as the Corleones put it evil and inappropriate for the familys need and most families in rea l life agreed to this unlike Mario Puzos novel, in which all the families except the Corleones wanted to enter drugs. In 1931, a mob boss in Chicago by the name of Salvatore Maranzano made five families in New York City and five bosses as they called them to lead. The five in New York would belong to a ruling body, like a council, including such Chicago mob bosses as Al Capone, and New York bosses like Joe Bonano. La Cosa Nostra as it was called this thing of ours(Roemer, 63). La Cosa Nostra was set up as the high council, it was in charge and had the last word in all of the major Mafia activities. La Cosa Nostra particularly the groups in New York, did not favor drugs they too felt it was not a right business for organized crime to go in to, it was dirty. Anyone caught dealing drugs or racketeering drugs, would be shot and killed. In fact, involvement in narcotics in any way continues to be reason for severe disciplinary action from leadership should any member be caught. This was proven many times in the passed. Chris Cardi who was soon to be a made Man went where the money was- ! into dealing drugs. This was a strict violation of the strict edict of Tony Accardo(mob boss) and La Cosa Nostra. Chris Cardi Served his sentence after being caught, on July 14, 1975, he went inside Jims Beef Stand at 1620 North River Road in Melrose Park. Two ski-masked Gunmen snuck up behind Cardi, his wife and three kids. They used .45s this time. Eight times in the back, naturally. Then for good measure, while the wife and kids screamed, they rolled him over and put one in his face. Tony Accardo was pleased. good job. That will teach anybody wants to go into drugs a good lesson.(Roemer, 327). As one can see drugs were very tempting but was not permitted in the real Mafia life. Later drugs went out of hand and many wise guys wanted to make the extra money, even the superiors would want to get in on the action. For this reason in 1931 drugs were included in the oath of Omerta nob ody in the honored society dealt drugs period(Roemer, 405). The Omerta ritual was a secret pledge that all newly made men would have to swear while holding the hand of his mob boss and swear never to cross anyone in his family, to keep our thing in good name and secrecy and to do all that his superiors tell him. Such things as Omerta and Cosa Nostra were no mentioned in The Godfather and there was more of a disjunction and separation from all the other families. Since the 80s, there was much corruption in organized crime, syndicates have changed their ideas of staying away from drugs to investing more in it. This happened as the power of La Cosa Nostra diminished and was less strict. The ritual of Omerta meant much less and many crime Families went into drugs despite the diminished authority of The Committee. There were much fewer crime bosses who resembled Don Corleone in Puzos book who was not opened to the idea of narcotics. One that too was not was Tony Accardo, William F. Roene r the author of many true crime books wrote in 1987 in one of his books: Accardo has kept the Chicago outfit out of drugs. Where as other families or organized crime around the country have in recent years failed to resist the big temptationThis portrays exactly the personality of Don Corleone in Mario Puzos book The Godfather. More corruption within families are occurring and even the mob bosses and heads are getting involved. John Gotti too did his amount of drug dealing despite higher authorities. Gotti would limit his exposure in heroin to investor and let the men he trusted most- Angelo, Gene, Willie Bay, Corneglia- do the dirty work on the condition that they never ever mentioned his name(Capeci, Mustain, 70). When John Gotti became Mafioso boss and he claimed that he would not deal with drugs and would punish anyone that went into it. The warnings however sounded as hollow as they did in the early 1970s, when Gotti assembled the Bergin crew and delivered an anti drug message from Carlo- at a time when everyone knew his brother Peter was dealing cocaine and Rampino, heroin.(Capeci, Mustain, 71). Soon major drug operations were taking affect without the consent of the major Mafia bosses. The Pizza Connection case, extended to rural Illinois, where a pizza parlor like so many involved in ! this case across the country, dealt drugs. They were caught by the FBI and went to trial. The case began in 1984 when the justice department indicted thirty one people in the operation of this international drug ring. It was charged that in over five years the ring had brought into this country 1,650 pounds of heroin, with a street value of 1.6 billion, then sold the drugs through pizza parlors in the Northeast and Midwest. The New York office found that the Catalano faction of the Bonano family, led by Salvatore Catalano , was deeply involved in massive heroin importation and distribution in the United States, all charged in the indictment later. Although Catalanos orga nization was located in New York City, the investigation by the FBI revealed that Catalanos heroin business was tied directly to organized criminal groups in Sicily.(Roemer, 406). Another way they would try to cover up or pay someone elsoe to do all of the work. Delgiorno and other members of his family w! ould loan a drug dealer to finance the importation of fifty to a hundred gallons of p-z-p(pheno- two- propane, used to make a drug called Meth). Since Delgiorno dealt with loan sharking and this was a loan sharking deal it technically skirted the mob prohibition on dealing drugs.(Anastasia, 114). If any of these acts would have happened a decade earlier it would not have been let go so easily and all of these would have been punished by death. .ube068b0832bc1d7b5fe16a8ffc7bae67 , .ube068b0832bc1d7b5fe16a8ffc7bae67 .postImageUrl , .ube068b0832bc1d7b5fe16a8ffc7bae67 .centered-text-area { min-height: 80px; position: relative; } .ube068b0832bc1d7b5fe16a8ffc7bae67 , .ube068b0832bc1d7b5fe16a8ffc7bae67:hover , .ube068b0832bc1d7b5fe16a8ffc7bae67:visited , .ube068b0832bc1d7b5fe16a8ffc7bae67:active { border:0!important; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .clearfix:after { content: ""; display: table; clear: both; } .ube068b0832bc1d7b5fe16a8ffc7bae67 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ube068b0832bc1d7b5fe16a8ffc7bae67:active , .ube068b0832bc1d7b5fe16a8ffc7bae67:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .centered-text-area { width: 100%; position: relative ; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ube068b0832bc1d7b5fe16a8ffc7bae67:hover .ctaButton { background-color: #34495E!important; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ube068b0832bc1d7b5fe16a8ffc7bae67 .ube068b0832bc1d7b5fe16a8ffc7bae67-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ube068b0832bc1d7b5fe16a8ffc7bae67:after { content: ""; display: block; clear: both; } READ: It Happens Once a Month Essay We will write a custom essay on Throughout history Writers have been writing fictional novels based on specifically for you for only $16.38 $13.9/page Order now

What is M.A. Short Essay Sample?

What is M.A. Short Essay Sample?If you have a lot of free time and are looking for a way to get an M.A. short essay sample that could help you with your major, you should take a look at the Web site in this article.The Web site that is found here allows you to get a free short essay sample that will help you write an M.A. essay. This is a great way to make sure that you have a good chance of being accepted to a M.A. degree program.This is another reason why it is important to consider taking this free online opportunity. It does not cost you anything to take advantage of this service. You do not have to spend any money at all to see if you can get accepted to a M.A. degree program.One thing that is good about this service is that you will not have to worry about submitting your application deadlines. This will give you a nice time to prepare your writing skills and help you figure out which subjects you should concentrate on. Many people like to use an online tool to help them determ ine what topic they want to focus on.This will allow you to make sure that you have everything prepared for your short essay sample so that you will not forget anything in the process. It is very important to remember that this service is free so you need to make sure that you use it to its full potential.With a free online service, you do not have to worry about anything. You just write an essay about the topics that interest you and submit it. Once you are approved, you will find that it was easy to learn how to write an M.A. short essay sample.Writing an essay sample is not as hard as many people think. The right tools are provided for free online, so there is no reason why you should not use them to get yourself accepted to an M.A. degree program.

Essay about gossamer years analysis

Essay about gossamer years analysis Essay about gossamer years analysis According to the book The Gossamer Years, gender play a relative unbalanced role in the distribution of the wealth and power during the Heian period. Men owned the most of wealth and power and thus women could hardly have access to the wealth and power. From my perspective from the book, women only had a freedom of action.In the book The Gossamer Years, the author tried to deliver the emotion which could described as unhappy and disappointed to the marriage,even the society through the actions and observations including in the book. She compiled her memoirs which could be regarded the detailed description of life of a noblewoman. According to these detailed memoirs, she depicted the uneven standings between men and women and the sympathetic daily life for a noblewoman residing in the period of Heian Japan. Throughout the the book The gossamer Years, we can know that the men in the aristocracy hierarchy could have multiple lovers From the perspective of men at that period, the right t o have multiple wives could be seen as the symbol of high status and dominant of the society. However, it is really pitied for the women there who could not get the complete love from their husband. According to the detailed description in the book, Fujiwara Kaneie sent sweet letters frequently to the author when they were falling in love with each other. Just as the note Kaneie left to the author in the beginning of the book, â€Å"I had hoped to spend at least today with you, but the indications are that this would not be convenient. Have you left me and become a hermit?†(page 35). We could see Kaneie took a lot effort including sending letters and frequently visiting to court the aurthor. However, they got far away from each other after Kaneie got married with his another wife. The relationship between them came to be worse and worse. Kaneie visited less frequently in the following days :â€Å"His visits became still more infrequent. I began to feel listless and absent-mi nded as I had never been before†.(page 40) . The relationship between them came to be worse and worse . â€Å" Then he seemed to assure me of dependability;but the place he called home was not obviously here,and our relationship was far away from what I would have had it.†(page 51) Finally, she literally had nothing left except only one child and â€Å"he life is rich only in sorrow and loneliness†.(page 52) We could concluded that it’s a completely failure marriage for the author but it is destined to be failure at that period. Women could not get the same standing as men and men usually took few accounts of their

Restoring the American Chestnut Tree

Restoring the American Chestnut Tree Glory Days of American Chestnut American chestnut was once the most important tree of the Eastern North American Hardwood Forest. One fourth of this forest was composed of native chestnut trees. According to a historical publication, many of the dry ridge tops of the central Appalachians were so thoroughly crowded with chestnut that, in early summer, when their canopies were filled with creamy-white flowers, the mountains appeared snow-capped. The Castanea dentata  (scientific name) nut was a central part of eastern rural economies. Communities enjoyed eating chestnuts and their livestock was fed and fattened by the nut. The nuts not consumed were sold if a market was available. Chestnut fruit was an important cash crop for many Appalachian families that lived near rail hubs. Holiday chestnuts were transported to New York, Philadelphia and to other big-city dealers who sold them to street vendors who sold them fresh-roasted. American Chestnut was also a major lumber producer and used by home builders and woodworkers. According to the American Chestnut Foundation or TACF, the tree grew straight and often branch-free for fifty feet. Loggers tell of loading entire railroad cars with boards cut from just one tree. Straight-grained, lighter in weight than oak and more easily worked, chestnut was as rot resistant as redwood. The tree was used for nearly every wood product of the day - utility poles, railroad ties, shingles, paneling, fine furniture, musical instruments, even paper. The American Chestnut Tragedy A devastating chestnut disease was first introduced in North America from an exported tree to New York City in 1904.This new American chestnut blight, caused by the chestnut blight fungus and presumably brought in from eastern Asia, was first found in only a few trees in the New York Zoological Garden. The blight rapidly spread to northeastern American forests and in its wake left only dead and dying stems in what was a healthy chestnut forest. By 1950, American chestnut had tragically disappeared except for shrubby root sprouts the species still continually produces (and which also quickly become infected). Like many other introduced diseases and insect pests, the blight quickly spread. The chestnut, being completely defenseless, faced wholesale destruction. The blight ultimately invaded every tree throughout the entire range of the chestnut, where now only rare remnant sprouts are found. But with these sprouts bring some hope of reestablishing American chestnut. For decades, plant pathologists and breeders have tried to create a blight-resistant tree by crossing our own species with other chestnut species from Asia. Native chestnut trees also exist in isolated areas where the blight is not found and are being studied.   Restoring the American Chestnut Advances in genetics have given researchers new directions and ideas. Working and understanding the complex biological processes of blight resistance still need further study and improved nursery science. TACF is a leader in American chestnut restoration and confident that we now know we can have this precious tree back.   In 1989, The American Chestnut Foundation established the Wagner Research Farm. The purpose of the farm was to continue a breeding program for ultimately saving the American chestnut. Chestnut trees have been planted at the farm, crossed, and grown at various stages of genetic manipulation. Their breeding program is designed to do two things: Introduce into the American chestnut the genetic material responsible for blight resistance.Preserve the genetic heritage of the American species. Modern techniques are now being used in restoration, but success is measured in decades of genetic hybridization. An elaborate and time-consuming breeding program of backcrossing and intercrossing new cultivars is TACFs plan to develop a chestnut that will exhibit virtually every Castanea dentata  characteristic. The ultimate desire is a tree that is fully resistant and, when crossed, the resistant parents will breed true for resistance. The breeding method began by crossing the ​Castanea mollissima and ​Castanea dentata  to obtain a hybrid which was one-half American and one-half Chinese. The hybrid was then crossed to another American chestnut to obtain a tree which is three-fourths dentata and one-fourth mollissima. Each further cycle of backcrossing reduces the Chinese fraction by a factor of one-half. The idea is to dilute out all of the Chinese chestnut characteristics except for blight resistance down to where trees are fifteen-sixteenths dentata, one-sixteenth mollissima. At that point of dilution, most trees will be indistinguishable by experts from pure dentata trees. Researchers at TACF report that the process of seed production and testing for blight resistance now requires about six years per backcross generation and five years for intercross generations. Says TACF about the future of a resistant American chestnut: We planted our first set of intercross progeny from the third backcross in 2002. Well have progeny from the second intercross and our first line of blight  resistant American chestnuts will be ready for planting in less than five years!

Network Security Essay Example | Topics and Well Written Essays - 1000 words

Network Security - Essay Example (Petersen and Davie, 2012; C?etinkaya et al, 2010) 2. 0 Overview of Network Fundamentals, Security Threats, and Issues The simplest form of a computer network is a pair of computers connected with each other by the means of an Ethernet cable, Bluetooth, etc. However, we generally see complex networks involving several. The basic hardware requirements to develop a computer network involve network adapters, network hubs and switches, routers and access points, modems, and network cables. Modern corporate networks use wireless router and access points, which accommodate both wired Ethernet connectivity for desktop PCs and wireless connections for mobile devices and notebook computers. (Petersen and Davie, 2012) Regarding security threats and issues, we must understand that recently the hackers are aiming corporate information, media centers, and other kinds of different information security systems. CEOs and CIOs at organizations are facing unforeseen challenges like email bombardment, spamming, denial of service, and distributed denial of service attacks. Moreover, protection of the systems and networks from spyware, malware, viruses, etc. is an imperative particularly when they are connected to a public inter-network. (Andress, 2011, C?etinkaya et al, 2010) 3. ... The firewall sets up a kind of filter when the internal network of the company is connected to a public network. (Zwicky et al, 2000) VPN is the abbreviation of Virtual Private Network. It is a kind of private data network which â€Å"makes use of the public telecommunication infrastructure, maintaining privacy through the use of a tunneling protocol and security procedures† (VPNC, 2008). It operates independently of the public network (e.g. Internet) and has customized access control and dedicated network operating system at the server side. 3.2 Recommendations for Firewalls and VPNs A firewall must spotlight Internet security and support filtering the diverse websites, programs and applications run on the Web, and scrutinize threats during surfing. It should also accept/reject the Remote Desktop Protocol (RDP) client requests and control the Remote Assistance Services (RAS). Also, Mueller (2011, p. 7-130) has stated that â€Å"Users install third party firewalls and virus p rotection products in many cases, so you’ll also need to consider these third party products as part of an overall application strategy.† According to the experts at VPN Consortium, the major rationale of a VPN is to provide the company with the similar facilities as privately held leased lines can provide. Additionally, technologists are striving to keep VPN technology cheaper and simpler without making considerable usage of public infrastructure through sharing or cloud computing. Telephone companies have commercially offered privately shared network resources through technology services like VoIP, mail servers, database integration, etc. throughout the last decade. However, a VPN makes it feasible to have

Business Ethics Current Event Article Example | Topics and Well Written Essays - 250 words - 1

Business Ethics Current Event - Article Example ng the extent and nature of wrongdoing, anonymous incident reporting, assessment of social media reputation, employee surveys, group discussion, tone of management communication, exit interviews, facility interviews, customer complaints, and interviews and focus groups. Tone at the top creates the basis for a culture that motivates confidence and trust among all the key stakeholders of the company (Epps, 2012). The information from the event is related to what was discussed in the class. Strategic management of individuals at the top is crucial for the success of the company. When measuring performance, the top management should be able to distinguish between the different divisions of a company. It is important to note that managers usually perform well despite the poor performance of a business unit due to factors that beyond the control of the manager (Maher, Stickney, and Weil, 2012). Legal and ethical compliance is crucial in developing the social responsibility image of the company. Legal compliance entails the extent to which the company conforms to a number of laws such as the state, federal, local, and international laws. On the other hand, ethical compliance relates to the level to which the members of the company follow the general legal and ethical standards of behavior (Griffin, 2011). In conclusion, the tone of the top management is important in determining company’s success. It also determines how the company complies with various programs. Thus, it is important to develop ways through the tone at the top can be assessed. As stated before, the compliance professionals can assist each other in evaluating the tone at the top through various methods. For instance, methods such as anonymous incident reporting, assessment of social media reputation, employee surveys, group discussion, tone of management communication, and exit interviews. Thus, the information from the event is related to some of the topics discussed in the class such as strategic top