Marketing Analysis Of The Product Olay Marketing Essay

Marketing Analysis Of The Product Olay Marketing Essay The Procter Gamble As a consumer goods company PG had global, on the ground presence in about 150 countries, more than 300 brands manufacturing, distribution and selling acclivities going on day to day basis. PG compete a wide collection of categories ranging from baby care, household care, fabric care, beauty care, food and food care, per care and as well as health care. Olay The trust by the women over fifty years made Olay as the world wide leader in skin care products. The entrepreneurial and innovative chemist Graham wulff, from South Africa, in the early 1950s developed the formula for Olay. In next followed twenty years, graham along with his business partner Mr. Jack Lowe, put up the company that they both shaped to market Olay hooked on successful international organization with a 10 million dollar turnover a year. When Mr. Wulff functioning for the Industrial Development Corporation (IDC) in South Africa in the early 1950s. As he was a productive inventor, he set up a laboratory at his home, at his home he used to develop products at his free time. He determined to formulate a product which extensively cares for skin, as his attention turned to skin care. The brilliant advertising and marketing intuition of Mr. Jack Lowes has invented the first name as Oil of Olay, designed the label and wrote on the pack copy. Jack wrote the advertising copy to the magazines and newspapers as tips and beauty hints with suggestions on how to use the product. Then Adams National Industries formed by both the partners Graham and Jack to market Oil of Olay. A high demand made to the product as Oil of Olay made remarkable to success in the South African market. The extremely effective style advertisements proved by the reader. In 1985 Procter Gamble acquired the Oil of Olay making Oil of Oaly from strength to strength. PRODUCT LINE OLAY Olay has offering a multitude of 11 product line, some of them are à ¢Ã¢â€š ¬Ã‚ ¦ Olay Professional Pro-X Olay Professional Pro-X is a scientifically advanced line of skin care that gives you younger-acting, younger-looking skin in 28 days. Guaranteed.* It works by resignaling your skin to repair the moisture barrier and boost the surface-cell turnover rate. The result? A new anti-aging breakthrough thats potent, proven, and professional. Olay Definity The face of anti-aging will forever be redefined. Go beyond lines and wrinkles. New Olay Definity transforms the look of brown spots, dullness and uneven skin tone. The result? A look thats highly defined. Luminous. More flawless. Olay Regenerist Olay Regenerist, formulated with the exclusive Olay Amino-Peptide Complex, beautifully regenerates skins appearance, without irritation, by renewing its outer layer one cell at a time. The result is skin that looks, feels and behaves more like new skin. Total Effects The key to the success of Total Effects is its exclusive VitaNiacin formula. Proven effective in fighting multiple signs of aging, this exclusive combination helps rejuvenate and beautify your skin while improving the condition of the skins moisture barrier. Olay Complete Olay Complete moisturizers give your skin all-day moisture, vitamins and UVA/UVB protection in a lightweight formula for healthy skin every day. Suitable for all skin types, Olay Complete matches your skins needs with its formulas for regular, sensitive, combination/oily or extra dry skin. Olay Hydrate Cleanse Olay Hydrate Cleanse dissolves oil, makeup and dirt while a mild surfactant gel matrix helps to sweep away impurities for a clean, rinsed feel. Formulated with an emollient cleanser and skin hydrators, Olay Hydrate Cleanse leaves skin feeling and looking beautifully healthy. Daily Facials Daily Facials gently clears away oil, dirt and makeup down to the pores, leaving your skin refreshed, rejuvenated and beautifully clean. From quick, convenient cloths to double-sided discs to powerful scrubs, masks and more, Daily Facials has a cleansing product perfect for you. Olay Clarity Life can be stressful, but it doesnt have to get under your skin. Olay Clarity is the first line of Olay cleansers with a dual-hydroxy formula to actually help your skin resist blemishes aggravated by stress and hormones, day after stressful day. Olay Body Lotion Olay Body Lotion products dont just moisturize. They actually strengthen the skins natural moisture barrier to prevent dry skin over time, thus breaking the cycle of dry skin. The result is a strong, essentially impermeable moisture barrier that protects your healthy skin from the elements. With regular use, skin stays hydrated, supple and radiant even if you skip a day. Olay Body Cleansing Olays moisture-rich shower products will take your shower to a whole new level with luxurious moisturizers and skin-loving cleansers. Theres one thats just right for every skin type. Shower your body in skin-loving cleansers and moisturizers from Olay today. Olay Touch of Sun A moisturizer with a touch of sunless tanner, Olay Touch of Sun gives your skin a radiant, sun-kissed glow. No streaks. No orange coloring. No sun required. Source: www.docstoc.com/docs/14719894/Oil-Of-Olay-Products Skin Care Market: Skin care products consumption grew over the years of the review period. Women are spending more money to get a good look. For a better and younger look they are willing to try new products. to maintain consumer loyalty and loyalty, the companies in skin care industry adopting the latest technology and making the revolutionary substances to new products. The improved number of working women equates the women spending more money to spend more on their skin care, skin care become one of the favorite path for expenditure. Brand Strength: The introduction of Skin Tone Analysis System (STAS) by PGs Olay brand in selected stores enables Olay beauty consultants with a proper training to analyze customers skin type as well as perform consultations to suggest the best product to meet their needs. Aimed at the clinical dermatology market created at CDP originally development of technology is STAS. STAS encourages brand loyalty increasing the basket spends, as it is powerful sales tool providing the customers along with graphical demonstration of the science that backed the range of Olay. http://www.cambridge-design.co.uk/wp-content/uploads/pdf/ProductSystems.pdf Olay Strenghts: http://www.beautyandaging.com/oil-of-olay-review Olay is made available widely in may retail stores and also made available online as well. Olay has innovated many product lines in the skin care segment to reach a different and a large variety of consumers world wide who have their own set of needs, and most importantly Olay is a very long established company under Procter Gambles hood which is one of the largest companies and globally dominating. Olay has a spread widely all over by installing kiosks in malls and retail stores through out and had achieved a large number of customers who are quite happy with the positive results of the product. The brands range from high end to low end, respectively, to reach different demographics. Olay does have free samples on their websites, which does allow users to try out their products without any obligation to them initially, making it an attractive offer. Nonetheless, this is a skin care line specifically geared toward anti aging prevention in women. The main ingredients of Olay are pentacide peptides that helps in reduction of wrinkles and make the skin look younger ,because of its miracle treatment success the consumers are quite satisfied with its results thereby making them buy the product again and again. Olay weaknesses: Some of the issues found in Olay ingredients are that there are no results from the clinical trials which they had posted for any of the product lines in their website. And also the unavailiabilty of personal testimonies makes it difficult to believe all the claims of their products because the reviews given on them did not have names or pictures. It was hard be convinced of the credibility of these type of claims when more details were not provided with the result that each person had using the skin care line. Another problem that occurred was that customers are not able to directly purchase Olay through Olay.com, making them have to go to another source. The odds are that you have heard of Olay before because it is so well known as a big name brand. This product line has a lot of money that has gone into it, but they are still lacking the conclusive information necessary with the support of clinical evidence to show what their products really have to offer.   One more issue could be the fact that this line targets women specifically who are middle-aged and also some of the main ingredients used have been contentious in the past. This includes the use of additives like glycerin, which have been argued will remove moisture from the skin instead of adding it to the complexion. Olay would do better to potentially focus on more powerful active ingredients in their skin care line to attract users. One of the main drawback of Olay is that its priced very high because of which not many customers buy the product as a result of which olay looses its customers to its competitors like Garnier, Loreal and others who are priced according to the mass market consumers. BRAND EFFECTIVENESS: There are significant benefits to a successful brand extension: Identify logical new product possibilities Capitalize on the paid-for equity in established brand names Enable a company to enter new categories at significantly lower cost Reduce the risk of failure given the already established awareness and trust Create a positive synergistic effect with the efficiencies of umbrella branding and advertising Reinforce the consumers perceptions of the parent brand name Bring news to existing brands when there is otherwise nothing new to say about them Brands are a constraint to enter into new variants. Brands (not production capabilities) are the prime barrier to entry into most categories. Many companies could make a cola, but only Coca-Cola owns that brand. As a result, well known existing brand names can be the way for a company to enter a new category that otherwise would be impossible. Our brand extension study for Reeses identified peanut butter as a logical brand extension. Hershey could not have efficiently entered the peanut butter category without the Reeses brand. In effect, brand extensions allow a company to capitalize on the previously paid for recognition, reputation and leverageable equity of its brand names. With the prohibitive cost of establishing new brands (just ask ex dot-coms), brand extensions save companies money. When done correctly, they also reinforce the properties of the existing parent product through synergy and bring news to the brand. It is not uncommon to find sales of the parent product rising a fter the launch of a successful brand extension. Notice how was the Olay brand introduced into the soap business: source: http://www.brandextension.org/benefits.html Olay has launched a various types of skin care products so as to extend the brand into different variants in the skin care segment very successfully there by validating its brand effectiveness prevailing on its consumers minds . The procedure of extending a brand also has other potential benefits. In recent years, the UKs cosmetics market has seen many brands launching exclusive and expensive lines after gaining some of the market share. Examples of this include Procter Gambles Olay skincare line.Olay on itself is a great example of a brand which recognized a need for multi-branding, which let them avoid one brand cannibalizing the market share of another as well as reserved more valuable space on stores shelves for their products. In November 2008, they launched a range of premium skincare products under its Olay brand. The Olay Pro-X range is aiming at mass market but is being marketed as a luxury product at the same time. This is closely related to PGs desire to re-position the b rand for high-end market customers. The Pro-X series is yet another additional line in Olays family and it benefits from the fact that the awareness of core brand can reduce costs. Olay has been an established and popular brand so its name will increase the willingness of consumers to try new brands. According to PG spokesman, Pro-X is aimed at customers who are more likely to buy mid- to premium-range skincare products from department stores. (Marketing Week, 30.10.08). The fact that Pro-X is an extension, not a new brand, makes it much easier for distributors and retailers to agree on distributing and selling it as they dont need to worry about potentially risky aspects, e.g. safety issues. Customers perceived risk of purchase also becomes lower than in the case of a completely new brand. PG first did a research if the online marketing would benfeit the brand and wether if it will influence the minds of the customers as they wondered that wether the payback is better than the other media choices in terms of influencing sales, they then focussed on effectiveness and have come up with a strategy as ., does online advertising affect sales? If it did, then how can the marketer achieve sales in the most cost efficient manner and it included the best frequency, targeting and other dynamics. PG started with an ample frequency of 40 ads per consumer over 8 weeks this was way too past the point making it expensive, however it was very effective and then the next step they took was to make the brand efficient and they cut the frequency down and entered online there by making a tremendous impact on its sales. BRAND VALUE: poolonline.com According to the source brand value mainly on the financial performance and the brand market performance and olay has very efficiently balanced both its financial and the brands market performance. Olay is Britains bestselling skincare product, according to Marketings Biggest Brands survey. However, year-on-year sales were down by 11% in the 12 months to July 2005, and in this years Readers Digest Most Trusted Brands survey, Nivea knocked Olay off top spot being one amongst its tough competitor (bowery). Olay undoubtedly has done a marvelous job of building on its heritage of skincare for its majorcore target the older women. Women of this age have a greater disposable income and will buy premium products, even if using mass-market brands for their daily skincare. The major challenge for Olay is to target young customers. The anti-ageing brands are driven by constantly changing ingredients, making it hard to build specific benefit loyalty. Olay s ads are approachable and real. It is a safe, trusted and comfortable brand.(according to SHIRIN VALIPOUR GLOBAL BUSINESS DIRECTOR, JWT) source: http://www.market-intelligence.com.au/images/brand.png AWARDS: Olay has received quite some awards stating its Brand loyalty,Brand image among which some of the latest awards are., Glamour Magazine gave their Glammy Award toOlay Regenerist Eye Lifting Serum, for Best Drugstore Eye Cream,(September, 2009). Life Style Magazine gave their Beauty Award to Olay Definity Eye Illuminator , for Best Eye Cream, (August, 2009). Better Homes and Gardens Best New Product Award goes to.. Olay Definity Color Recapture for Best New Anti-Aging Product and Best New Product Overall in a survey among 50,000 consumers, (January,2009) Consumer Survey of Product Innovation gave their Product of the Year Award to Olay Body Wash plus Spa Exfoliating Ribbons Winner Body Care Category. Survey of 100,000 people by TNS. (January, 2009). These awards prove that the brand has made a significant impact on the consumers mindsets and has established a very strong brand loyalty, and also its Brand Image as an unbeatable market leader in the skincare industry in the anti ageing cosmetic sector. TARGET MARKET: Olay mainly targets middle aged women from 25-45 as the product is for reducing wrinkles with the basic concept of looking young and therefore so is the target market, though Olay could have implemented research and developed new age products for younger women to achieve the market share and increase is brand equity, Inspite of very few publics falling into the brands target the brand has marked a place as a global leading skin care product. MARKET SHARE: BRAND IMAGE: CONCLUSION/RECOMMENDATIONS: BHAI PLZ HELP OUT WITH THIS UNTIL THEN I WILL FIGURE OUT THE REFERENCESà ¢Ã¢â€š ¬Ã‚ ¦ OK MERE BHAI ..

The End of Intel: the Beginning of the Computer :: Computer Computers Essays

The End of Intel: the Beginning of the Computer For over thirty years, since the beginning of the computing age, the Gordon Moore's equation for the number of chip transistors doubling every eighteen months has been true (Leyden). However, this equation by its very nature cannot continue on infinitely. Although the size of the transistor has drastically decreased in the past fifty years, it cannot get too much smaller, therefore a computer cannot get much faster. The limits of transistor are becoming more and more apparent within the processor speed of Intel and AMD silicon chips (Moore's Law). One reason that chip speeds now are slower than possible is because of the internal-clock of the computer. The clock organizes all of the operation processing and the memory speeds so the information ends at the same time or the processor completes its task uniformly. The faster a chip can go (Mhz) requires that this clock tick ever and ever faster. With a 1.0 Ghz chip, the clock ticks a billion times a second (Ball). This becomes wasted en ergy and the internal clock limits the processor. These two problems in modern computing will lead to the eventual disproving of Moore's Law. But are there any new areas of chip design engineering beside the normal silicon chip. In fact, two such designs that could revolutionize the computer industry are multi-threading (Copeland) and asynchronous chip design (Old Tricks). The modern silicon processor cannot keep up with the demands that are placed on it today. With the limit of transistor size approaching as well the clock speed bottleneck increasing, these two new chip designs could completely scrap the old computer industry and recreate it completely new. The number of transistors for a Pentium 4 processor is about 42,000,000 transistors per chip, and that was beginning in the year 2000 (Moore's Law). Should Moore's Law continue, the number of transistors on a microprocessor would be approaching 1 billion. Skeptics inquire, "Just how is this possible," presenting a valid point. Transistors work by being on or off and consequentially creating a zero or one in mathematical lines of code when electricity is sent to them. There is a gap of electrical insulation that separates the source, the direction from which the charge is coming, and the drain, the direction the charge should empty into or not, depending if the transistor is on or off. If the transistor gets much smaller it will be made up of only a few molecules and atoms, far to small to effectively conduct electricity or light.

Critique of Keatings Teaching Methods in Dead Poets Society Essay

In the movie, Dead Poets Society, the basic idea of expression is being taught by Keating. Keating is a very unique instructor who uses many different methods of teaching to get the students involved, but he shows them ways to have fun also. That in itself is very unique. Keating is trying to release the emotions these students have within themselves. He is teaching them to make their lives extraordinary, think for themselves, and be an individual instead of a follower. In one lesson with these students he expressed this to the fullest, by having them rip out the introduction of their text books because of what J. Evans Pritchard, Ph.D. tells them to do with poetry. By ripping that out they realize that they have a mind of their own and others should not think for them or tell them what they should think. The most important lesson Keating teaches is "Carpe Diem," which means "Seize the Day." Even though this method of instruction is phenomenal and has many benefits, there are a few c ritiques on Keating's method of ...

Alan Bennett-writer of these monologues was born in 1934 in Yorkshire :: English Literature

Alan Bennett-writer of these monologues was born in 1934 in Yorkshire but spent most of his adult life in London. Alan Bennett-writer of these monologues-was born in 1934 in Yorkshire but spent most of his adult life in London. Although he was aware of two cultures much of his writing reflects the northern characters and views of his youth and the British way of life. Bennett called these monologues accounts of "ordinary, uneventful, desperate lives." Sometimes called "gossip as Drama" because of the intimacy of the television screen. Bennett quoted-" We are presented with 'a single point of view' but become aware of the unconscious revelation of the character and relationships. We hear other voices as well." In the 1980s there were many single plays for TV and these monologues fitted perfectly with this and the use of the TV as a medium. They began as six, 40 minute plays on a Sunday evening to suit that viewing audience, serials came in like Brookside 1982 and East Enders in 1985, and so such plays were replaced. In the 1950s and the 1960s society underwent a lot of change. Before that, communities were tightly knit; the elderly were part of the family and neighbours knew each other. The elderly were treated with great respect and marriage was seen as being for life. Many of these characters long for that past-others, like Mrs Whittaker, preferred a change. There are few direct references to current events though: these are about private, not public lives. Now society tries to take over what the community did before e g, Stafford House and the therapy group. This Britain is multi-cultural too-Zulema and the local shops. This is how the history of the monologue formed. I think that TV has replaced Browning's format because times had changed and as more people were born and bred in the new age they began to forget how times used to be as the people from those times had either died or come forward into the modern age, making the past times history. Assignment: Twentieth Century Drama In the world of Bennett's monologues, what views of old age are presented by the writer? Introduction "How dull it is to pause, to make an end, to rust unburnished, not to shine in use! As though to breathe were life"-Ulysses by Alfred Tennyson. This quote relates well to the studied monologues. It shows that Ulysses felt that he didn't want to become slow and useless after twenty years of being active and fighting battles, fighting for the king and his country in a foreign land, like in a war hero story. He does not wish "to rust unburnished"-meaning that he does not want to

Final Project: Analyzing Financial Statements

The disadvantages of line item budgeting, according to Martin (2001) line-item budgets say nothing about how much service a human service agency provides, the cost of that service, the number of outcomes the agency accomplished, or their attendant costs. Another disadvantage is it limits the ability to aka change decisions as the environment and conditions change. For the most part, a line item budget is simple to read. The purpose of Performance budgeting system is to plan, budget and evaluate emphasis in relationships between money budgeted and services and or results expected.The advantages and disadvantages of performance budgeting system are they give information on the amount of services provided by an agency and the program costs, including estimation of the cost per output per unit AT service. I en Lastingness AT performance Educating system are It is not always reliable. In some organization, the performance budget system is depended up other departments input in order to kn ow the output for the agency. If one-department documents are available or inaccurate, it can throw off the entire performance system.The purpose of program budgeting system is it gives insight to the effectiveness of an agency. It also relates outcome to inputs. The major advantages of program budgeting systems are that (a) they provide information on the amount of (client) outcomes achieved by a human service program and the attendant costs, including determination of cost per outcome, and (b) they raise the bevel of debate from service and efficiency concerns to clients and effectiveness concerns. The disadvantages are it is difficult to measure the outcome of performance.With program budgeting systems, the debate is on effectiveness concerns (what happens to clients in terms of outcomes), not on line items or efficiency considerations. Program budgeting systems represent one way of personalizing that most elusive of all human service and social work goals: maintaining a client f ocus, Martin, (2001). Two types of traditional approaches to fund development that are appropriate for the EX. Corporation are Grant writing and undersides. In writing a grant proposal, one has to be precise in the what and why he/she is requesting a grant.In many cases a fundraiser can and will meet the needs of an organizations. Two types of nontraditional approaches to fund development that are appropriate for the EX. Corporation are A Walk-A-Thong fundraiser is one way of raising funds for PH. ; Location – Most colleges will allow walk-a-thong on their campuses as long as the date does not conflict with any other events they may have scheduled. ; Date – Check dates in the community to make sure there are no conflicting dates to hinder the outcome of the walk-a-thong outcome. ; Food & Drinks – although it is a walk-a-thong, people will need food and drinks to keep up their strength.Solicit area grocery stores for fruits and things for sandwiches as well as dr inks, such as water and Juices. ; Print up and pass out boosters. Boosters are sheets of paper that people sign stating their pledge amounts as well as their names. Soliciting funds from local area businesses may be another way to raise funds for PH. ; Organize a team of individuals who are willing to either make phone calls to different businesses in the area, asking for donations or send a am out into the community personally soliciting funds from area businesses.Since most people enjoy dinner, dancing and conversations, one method I would use would be a Pasta Dinner Fundraiser. Steps into making this a success are: ; Choose a Date – Check school calendars, holidays, major town events, and other organizations so there is no conflict with other events that could potentially affect the outcome of dinner. ; Location – Seek out a place that will donate space for the event, such as a church or school. ; Advertise – Sell Tickets in advance. Make posters and post the m in noticeable areas. ;The Food – Solicit food or paper good donations from area groceries, Italian restaurants (sauce), bread stores, and grocery stores. In soliciting for food, products include drinks, such as coffee, soft drinks, creamers, sugar substitutes as well as sugars. ; The Ambiance – Solicit music: search for a DC or a band to play for the event. Solicit area businesses for prizes and sell raffle ticket, Brewer (2011). If calculations are correct, EX. Corporation financial status is in good standing. If they continue on ten path teen are on, Ana malignant tenet annual average organization should continue to provide services for those in need.

Diversity & Globalization

Living in the 21st century, we are more connected to each other than ever. With that being said, there is a necessity for us to maintain our cultural diversity as we merge into such a multicultural world. Multiculturalism is, in essence, the study of how individuals from different ethnic, minority, or rural backgrounds receive, analyze, and respond to information that is presented to them.The principle of cultural diversity takes multiculturalism a step further, changing the mainstream approach so that the different ways of receiving, analyzing, and responding to information are all seen as being culturally aware. In the world of today we are all directly or indirectly involved in the cultural socialization and globalization. At times one is so much engaged in trying to blend in that one forgets to be a real â€Å"self†. Individuals are in the presence of dozens of new and unfamiliar cultures as a result of increased travel, international trade and foreign media contacts.Many people welcome this new diversity as stimulating and enabling while others find it unsettling and are fearful of losing indigenous cultures that is the basis of their livelihood. These feelings have been articulated in various outlets and have been the focus matter of administrative organizations. As a result, many governments in countries scattered around the world must decide how to respond to this situation. Statement of Problem Self is the consciousness of one’s own identity, an essential quality that make a person distinct from all others.In a multi-cultural global society, it is this â€Å"self† or diversity that must be maintained even at a cultural level. There are so many influences upon the world from Western societies, digital entertainment, merchandise, food companies, etc. , that individual rituals or customs of lesser nations begin to fall to the wayside. Along with this is the demise and complete destruction of indigenous groups around the world. This is the problem; throughout all of this globalization and modernization we need to hold onto individual and cultural grass root traditions.It is the loss of indigenous individuality that is instigating the lack of or struggle to maintain diversity in this world. Literature Review Over the ages, distant merchants have landed upon the shores of new nations and either claimed it as their own or created large settlements. These new pioneers have spread their principles and ideas either intentionally or not with no remorse or thought in respecting the indigenous cultures where they have forced their cultures. This has led to the struggle in indigenous people trying to maintain their identity and way of life against that of the new settlers.As a result of foreign trade, globalization has given rise the increased stream of assets. Foreign ventures in oil, gas and mining has risen four to five times between 1988 and 1997. Subsequently, there happens to be an abundant supply of natural resource s in regions populated by indigenous people. These bands of indigenous people are greatly affected by this influx of outside investment and the foreign cultures that accompany it. The cultural uniqueness and socio-economic justness of indigenous people are being threatened in several ways.There is insufficient acknowledgment of the cultural importance of the land and territories that indigenous people inhabit. Mineral removal undertakings lead to extensive dislocation of communities and loss of their farmlands and it affects both their sense of cultural identity and their source of sustainable livelihood. On top of this, Indigenous people are excluded from decision-making processes involving the farm and properties that belong to them. Information gained by indigenous people is also easily misappropriated.Traditional knowledge about plants with medicinal value, food varieties that consumers demand and other valuable knowledge is quickly picked up by capitalists, who apply for patent s on these knowledge. Forero (2003) concluded that seven thousand patents had been granted for the unsanctioned use of traditional knowledge or the misappropriation of medicinal plants. Developing countries, as well as individual indigenous groups, seldom have the resources to challenge these patents in foreign jurisdictions.The number of people living outside their country of birth has increased from seventy-six million in 1960 to one hundred and fifty-four million in 1990 and one hundred and seventy-five million in 2000 (The Guardian, 2001). Scientific advances have made travel and communications extremely fast, inexpensive, and reliable. Based upon this mixing of cultural groups, people are living amongst new cultures and rituals on a daily basis. â€Å"In the spring of 2007, 1,651 residents participated in a random-digit-dialed, computer-assisted telephone survey about a wide range of social and civic issues facing Los Angeles.The dataset also includes the census tract number c orresponding to each respondent’s place of residence, enabling us to consider the demographic context of respondents’ views of racial issues. Census tracts are unlikely to correspond perfectly to residents’ mental image of the ethnic and racial mix contained in their â€Å"neighborhood,† but the tract identifiers provide a useful starting point to consider the consequences of multiple dimensions of diversity in local areas across Los Angeles. (Cohen-Marks & Faught, 2010)†The study concluded that there were consistent patterns based on race or ethnicity and that African Americans tend to have more negative perceptions of race relations than other ethnic groups in Los Angeles. This could have an impact regarding enhanced flow of investment, knowledge, cultural goods and people give rise to problems in cultural adjustment and issues of conflict management and control. While some countries oppose migrants from settling and invading their culture and taking up their jobs, others are more open and try to integrate foreign cultures into their own.The Human Development Report (2004) argues that societies and governments must not choose either extreme, but must chose a middle path whereby they can design country specific policies that widen choices by supporting and protecting national identities while also keeping borders open for choosing newer ways of life. Indigenous people are increasingly being drawn into global networks. In the long term, cultural isolation is unlikely to be a viable although sometimes desired option (Smith & Ward, 2000).Global flows of goods, ideas, people and capital can seem to be a threat to national culture. It can lead to the abandonment of traditional values and practices and dismantling of the economic basis on which the survival of indigenous culture depends. A global culture is not about the English language or global brand identities – it is about universal ethics based on universal hum an rights and respect for the freedom, equality and dignity of all individuals. The aim of multicultural policies is to protect cultural iberty and expand people’s choices – in the ways people live and identify themselves – and not to penalize them for those choices. For instance, women in India usually wore saris at work in the 1980’s while they now feel free to wear blouses and trousers to work. People should not be bound to maintain an immutable box called â€Å"a culture† (Human Development Report 2004). One must understand that cultural identities are heterogeneous and evolving and they are subject to dynamic change due to internal inconsistencies and conflicts that drive them.Findings For that reason, a strategy of multiculturalism is supported by the following four principles. First, defending tradition can hold back human development. Cultural conservatism can discourage or prevent people from adopting a different lifestyle which is concurr ently followed gainfully by a different society. Although there might be much that is consonant with universal values and practices, much else might be inconsistent. Such inconsistencies can be removed by learning from other cultures.For instance, a community that is traditionally lazy can learn how people of other societies are more productive and are able to enjoy their life to a greater extent. Second, respecting diversity and differences is essential to becoming a global citizen. The fear of a loss of national identity and culture comes from the belief that cultural diversity leads to conflict. In fact, it is the suppression and opposition of cultural identity and social, political and economic exclusion on the basis of culture that can spark violence and tensions.Third, diversity thrives in a globally interdependent world. Today’s intensified global interactions can function well when these are governed by bonds of shared values, communication and commitment. Societies c an develop cultural freedom by developing multiple and complementary identities as citizens of a state and members of a cultural group as well as being a global citizen (Human Development Report, 2004). Differences and diversity must be respected to avoid morbid mistrust for all things foreign resulting in policies that shut them out.Multiple and complementary identities are a reality in many countries where people have a sense of belonging to the country as well as to a group or groups within it. Lastly, addressing imbalances in economic and political power can help to forestall threats to the cultures of poor and weak communities. Discussion Shutting out ones’ culture from external cultural interactions is not feasible in the face of constant change.However, governments and international institutions can form policies such that traditions consistent with universal values can continue while giving people the choice to change over to newer lifestyles while discarding ineffect ive ones. The current necessity is to launch pro-poor public and corporate governance, effective social and environmental policies and respect for human rights though discussions with governments, indigenous people’s organizations, industry, labor unions and academia.Many private companies and indigenous people are working together for development. The World Intellectual Property Organization’s General Assembly established an Intergovernmental Committee on Intellectual Property and Genetic Resources, Traditional Knowledge and Folklore in October 2000 (Human Development Report, 2004). Intellectual property rights are being extended in countries like Australia to protect traditional knowledge of indigenous communities. The essence is to include and integrate indigenous people in a globally integrated world.States and international institutions need to take the following measures in order to incorporate the concerns of indigenous peoples into the flow of investment and kn owledge: explicitly recognize indigenous people’s rights over their physical and intellectual property require consultations with indigenous communities and their participation for the use of any resource, thus ensuring informed consent, and empower communities by developing strategies to share benefits. Whether to treat cultural goods like any other commercial good or to make them an exception has become a highly contested issue in international trade negotiations.Some people consider products like films to be commodities with others feel that these are cultural products conveying values, ideas and meaning and therefore deserving special treatment. Accordingly several groups like those of film directors have led measures to insert â€Å"cultural exception† clauses into trade rules, thereby excluding cinema and other audiovisual foods from their provisions. The cultural exceptions touch people’s concerns that their national cultures might be swept away by the ec onomic forces in the global market, threatening their cultural identity.Many people fear that foreign films and television programs will spread foreign culture and eventually obliterate local cultures and traditional values. However, free flows of foreign products widen cultural choices and do not necessarily weaken commitment to national culture. Teenagers the world over listen to rap but that has not meant the death of classical music or local fold music traditions while attempts to shut off foreign influences might only lead to smuggled access to such products.Some countries, like Hungary, protect their productions through a quota of fifteen percent for national programs on the national television channel (Cohen, 2004). Once again, protection would involve reducing or blocking imports thereby decreasing expansion of diversity and choice. On the other hand promotion can help in maintaining healthy cultural industries while also keeping trade links open. In Hungary, six percent of the television receipts go to the production of Hungarian films.The 2001 Declaration on Cultural Diversity of the UNESCO set the stage for a number of international initiatives to encourage cultural diversity and biodiversity. The emergence of cultural industries can be supported by local governments. Local infrastructure can be created to export cultural products as well as build business incubators to encourage small and medium sized companies to market their products. International funds can also be mobilized for the same. Cultural tourism and partnerships with the World Trade Organization can disseminate advice to host communities on ways and means to protect and promote indigenous cultures.A number of creative methods can be undertaken to enhance the choices and enriching the changing culture. It is extremely common for more and more immigrants to be living in foreign lands while maintaining close ties with their country of origin through low cost travel and communications. The re are polarized solutions to this issue. Some would like to acknowledge the diversity and promote the inclusion of immigrants, while an alternative advocated by anti-immigrant groups would be to close countries to flows of people reversing the trend of increasing diversity.Those fearing that immigrants threaten national values make three arguments: that immigrants reject the core values of the country; that immigrant and local cultures clash inevitably leading to social conflict and fragmentation and that immigrant cultures are inferior and if allowed a foothold would undermine democracy and retard progress, a drain on economic and social development. Accommodating multiple cultures is not an ea sy job and requires blurring the boundaries that separate â€Å"us† and â€Å"not us†.People easily feel the dangers of having to accept those that are â€Å"not us† into their own groups in the future with possible accompanying degenerations. Although accepting multipl e cultures is difficult, history shows that it does happen. Contrary to popular beliefs that immigration can lead to cultural degeneration, immigration actually supports economic growth and development. Seventy percent of the foreign born students who get doctorates in the USA stay there and contribute to the country’s development.The way forward to this dilemma would be one of cultural recognition and socio-economic and political inclusion. Traditionally, there have been two approaches towards immigrants: differentialism and assimilation (Human Development Report, 2004). Differentialist polities help maintain clear boundaries between groups and respect them as separate communities, while assimilation policies seek to make immigrants become â€Å"more like us†. Both these approaches are inadequate for societies that respect diversity and differences.Culturally diverse societies are not predestined to disintegrate or to lose their national cultures and identities. Immig rants can in fact become full members of their adopted countries and still maintain ties to their countries of origin. The challenge is to craft polities that integrate the objectives of unity and respect for difference and diversity. Multiculturalism has recently become a third approach to integrating immigrants into the mainstream, one that recognizes the value of diversity and supports multiple identities.It began in Canada in the early 1960’s, when Prime Minister Pierre Trudeau articulated the idea in response to the challenges of a diverse population of indigenous people, French and English settlers (Human Development Report, 2004). Multiculturalism is not only about recognizing different value systems and cultural practices within society – it is also about building a common commitment to core, non-negotiable values such as human rights, rule of law, gender equality, and diversity and tolerance (IOM, 2003).Australia and India describe this as â€Å"Unity in Dive rsity† or Vasudevaya Kutumbakam – the world is a global family. Such a policy emphasizes not only the freedom of individuals to express and share their cultural values but also abide by mutual civic obligations. Conclusion Throughout this paper, the topic of globalization has been looked at through its effects on indigenous cultures. Indigenous cultures are affected by the flow of investment and knowledge, flow of cultural goods and the flow of people.It was argued that a multicultural approach must be followed while respecting the diversity and differences of various cultures. None of the flows should be shut off in order to protect the indigenous as this can only lead to myopia and lack of informed choice. Cultures are naturally changing due to inherent inconsistencies and there is much to gain from diverse cultures. Indigenous people must be included in the decision making process related to their physical and intellectual property in an interconnected world.Cultural products can be promoted through creative funding without shutting off trade links. Immigrant populations are capable of nurturing multiple identities, which can be enriched through a multicultural policy based on respect for differences and diversity. A globally interdependent world needs a multicultural strategy for native residents and immigrants that incorporate the fundamental principles of human rights and duties that benefit everyone.Complementary identities, or one’s â€Å"self† can evolve across national boundaries under these circumstances and identity and freedom can then flourish in a culturally diverse world.References Cohen-Marks, M. , & Faught, J.. (2010). Perceptions of Race Relations in Contexts of Ethnic Diversity and Change. Sociological Perspectives, 53(1), 73-98. Retrieved November 5, 2010, from ProQuest Psychology Journals. (Document ID: 1989814121). Forero, J. (2003). â€Å"Seeking Balance: Growth vs. Culture in Amazon† The New York T imes, 10 December. Human Development Report (2004). Oxford University Press: Oxford, England. IOM (International Organization for Migration) (2003). â€Å"Integration of Migrants: The IOM Approach. † Geneva. [http://www. iom. si/pdf/Indegration%20master. pdf]. Retrieved November 25, 2010. Lega, Nord (2004). â€Å"Stop Ai Clandestini† [http://www. leganord. org/a_2_docpolitici_ clandestini. htm]. Retrieved November 24, 2010. Smith, C. and Ward, G. K. (2000). Indigenous Cultures in an interconnected world, UBC Press: Vancouver.

Cloud-computing services provide Essay

1. What business benefits do cloud-computing services provide? What problems do they solve? There are many benefits to cloud computing. Businesses of all sizes have the ability to take advantage of these and often find the costs within their individual budgets. Cloud computing environments are able to run on existing infrastructures, which makes the switch to cloud computing minimal from this aspect. Costs are incurred based on the amount of computing power they actually consume. (Laudon & Laudon, 2014) In addition this type of environment enables businesses to scale their needs on an as-needed basis, which helps to keep costs within budgets. Another benefit is the ability to respond quickly due to the portability of the application. With cloud computing businesses have the flexibility in how they utilize applications; this results in better turn around on information as employees have the ability to gain access to data and applications from anywhere. Cloud computing can assist in solving problems such as reducing costs. Since there is no need for additional equipment budgeting dollars can be spent elsewhere. In addition, with much of the infrastructure in the cloud the need for additional IT employees is eliminated. There is no additional need for support and maintenance on hardware and software with cloud computing. Cloud computing solves many problems such as reducing costs, improving efficiencies, providing additional sources for customers, and providing remote access for employees. Examples given in the case study included Zynga – a gaming platform offered on Facebook. When Zynga comes out with a new game, they have no knowledge of the amount of computing power they will need. They are better able to adjust this based on the popularity of any given game via cloud computing. The reliability of cloud computing for them equals revenue. Many other companies have benefited from cloud computing, it enables them to promote and sustain additional Internet traffic without crashing their internal systems. 2. What are the disadvantages of cloud computing? There are some disadvantages as well. The responsibility of storage is in the hands of the provider. This presents potential security risks as users can upload and download information from cloud computing and potentially use it to perform illegal tasks. (I think of the Target issue in November, whereby thousands of consumer’s information was breached.) Since the software applications depend on the provider to manage and support there is also risk if the site were to go down. The customers are dependent on the provider to find and fix the problem in a timely manner. No business wants their system to be down for an indefinite amount of time especially those that seek to gain revenue. Businesses are also reliant on the provider performing the appropriate updates to systems. As with any information switch there is potential for errors to occur. I believe one such occurrence happened recently with an airline company. The rates were entered incorrectly, which cost the airline a lot of money. There is always potential for errors or â€Å"fat fingers† as it is known. Overall the disadvantages are reliability and security. 3. How do the concepts of capacity planning, scalability, and TCO apply to this case? Apply these concepts to both Amazon and to subscribers of their services. Capacity planning is the process of determining the production capacity needed by any given organization to meet the needs of the products being promoted. Scalability is the ability to process and handle a growing amount of need and the ability to accommodate this type of growth. The total cost of ownership (TCO) is a financial estimate intended to help buyers and owners determine the direct and indirect costs of a product or system. (Laudon & Laudon, 2014) The concepts of these apply to the case. Cloud computing uses planning, scalability, and TCO. Amazon is one of the biggest online retailers in the world (I think I personally help them to achieve this ranking), this means they need to provide hardware capacity planning and scalability not just for  themselves, but for their subscribers as well. If they overestimate their needs they risk financial losses, and if they underestimate they run the risk of creating shortages for their own business needs as well as subscribers. As subscribers, if they run into non-availability too often they will lose faith in the ability of Amazon to manager their services and seek out other vendors – again causing potential losses to them as a company. Estimating the scalability for a large diverse consumer base without over or underestimating is difficult, but crucial for their continued success. Amazon has to take on the total TCO of its services, while at the same time ensuring it can maintain profitability. The services subscribers’ benefit from not having to be concerned with these issues and not bearing the brunt of TCO issues. 4. What kinds of businesses are most likely to benefit from using cloud computing? Why? While all businesses can benefit from using cloud computing, it is perhaps more beneficial for those smaller businesses, especially from a budgetary aspect. For smaller businesses they don’t have pre-existing data that needs to be transferred and are able to start their operations directly on the cloud. The ability to scale their operations is another great advantage. As their business grows so can their computing abilities with minimal capital expenditure. The cloud allows these smaller business owners to somewhat level the playing field with those larger companies who often maintain larger IT assets. It is a financially viable solution that doesn’t require large capital expenditures for servers, IT teams, and data system infrastructures. For these larger companies the cost savings are not as easily determined. Many already have â€Å"huge investments in complex proprietary systems supporting unique business processes, some of which have given them strategic advantages.† (Laudon & Laudon, 2014)